Advaita

SENIOR PRODUCT MARKETING SPECIALIST

Progress Software • Full time

Nov 2022 - Dec 2025 • 3 yrs 1 mo

Drove marketing for Chef – an enterprise grade automated infrastructure management platform supporting cloud and hybrid infrastructure adoption. • Focus on retention and expansion of Chef’s portfolio across 215 named accounts using account-based marketing, multi-channel campaigns, identifying region specific and segment level growth opportunities, and cross-collaboration with Sales and Customer Success leaders. • Launched 5+ SaaS products and features with end-to-end ownership of the go-to-market strategy including positioning, content strategy, sales enablement, partner enablement, pricing models, and campaigns, achieving an increase in customer engagement in the first quarter. • Increased Net Promoter Score by steering product led conversations with 20+ enterprise clients at the Chef Customer Advisory Board meeting. • Built an AI agent integrated into Microsoft Teams to monitor and summarize customer sentiment across social media, to improve feedback loops. • Designed and executed digital inbound and outbound campaigns (email, content, webinars, social) on Eloqua, Salesforce, reporting on campaign performance and channel effectiveness. • Executed community-led programs, including a gamified initiative to drive community and net new organic engagements. • Partnered with Product, Sales, and Customer Relations on Gartner, IDC, and G2 submissions to strengthen market perception and pipeline influence. • Owned marketing programs for ChefConf, the annual practitioner conference, including agenda, messaging, and key account outreach.

ANALYST, Consulting - Enterprise Technology & Performance

Deloitte • Full time

May 2021 - Nov 2022 • 1 yr 6 mos

Supported large scale implementations of Oracle Cloud for the Procure-to-Pay cycle for two major US retailers and a pharmaceutical client • Gathered and translated business requirements into detailed specifications for engineering and operations teams, improving solution adoption. • Planned and managed two test cycles for configured software, achieving a 6% reduction in test cycle time through process optimization.

INTERN, Pre-Sales Consulting

IBM

Apr 2020 - May 2020 • 1 mo

Contributed to an IoT-based cost optimization solution that reduces power consumption for a large retail group in India. Performed a competitive analysis of IBM’s cloud services to other providers which helped teams reduce costs based on client budgets during proposals Processed and visualized raw IoT sensor data into structured, client-ready reports.