Theodore

Radio Promoter

Radio Free Entertainment Network • Part time

Feb 2021 - Present • 5 yrs 3 mos

At Radio Free Entertainment Network, I worked as a Music Promotion Specialist focused on driving real radio exposure for independent artists through structured college radio and DJ outreach campaigns. My role involved designing and executing targeted promotion strategies that positioned new releases for airplay across curated stations, with an emphasis on genuine listener engagement rather than passive streaming numbers. I handled end-to-end campaign development, including identifying genre-matched radio stations, building and maintaining DJ and station relationships, and coordinating submission timelines to maximize acceptance and rotation chances. My background as a former DJ at Legend FM and VIC FM gave me practical insight into programming decisions, helping me understand what makes a record stand out for actual spins. Beyond outreach, I managed follow-ups, tracked airplay performance, and optimized campaigns based on response rates and station feedback. This allowed for continuous refinement of promotion strategies to improve reach and consistency. I also worked closely with emerging and established independent artists, helping them navigate radio promotion as a growth channel within a competitive music landscape. Overall, my work focused on transforming releases into real radio moments, ensuring that artists gained measurable exposure, stronger audience connection, and long-term visibility across college radio and DJ networks.