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Leyder Moque
@leydermoque
Digital Strategist
Colombia
Spagnolo, Inglese
Chi sono
As a Digital Intelligence Lead at Anheuser-Busch InBev, I bring over 5 years of experience developing digital marketing and omnichannel communication strategies for global and local brands. My approach combines performance, creativity, and data analysis.
Competenze
Leyder Moque
offline •
Consulta i miei servizi
Social media marketing
I will scale your digital campaigns with growth and performance strategies
Esperienza lavorativa
Digital Strategic Planner
OMD USA • Part time
Aug 2025 - Apr 2026 • 8 mos
Develop and execute comprehensive digital strategies that enable the organization or brand to achieve its objectives through the efficient use of digital channels and tools, maximizing return on investment and strengthening its presence in the digital ecosystem.
Anheuser-Busch InBev
Full time • 5 yrs 3 mos
Digital Intelligence Lead
Jul 2021 - Apr 2025 • 3 yrs 9 mos
Responsible for leading multidisciplinary teams in the planning, execution, and optimization of digital marketing and omnichannel communication strategies for global and local beer brands in Latin America and Central America. Managed integrated campaigns for iconic brands such as Corona, Budweiser, Michelob Ultra, and Stella Artois, combining performance, creativity, and digital media to maximize reach, conversion, and positioning. In the TaDa Delivery ecosystem, led the design of user acquisition and retention strategies, leveraging creative platforms, data insights, and personalized funnels to drive the sustained growth of this beverage delivery app in multiple countries in the region. My approach unites team leadership, strategic thinking, data analysis, and agile execution with a strong focus on results.
Business Intelligence Specialist
Dec 2019 - Jun 2021 • 1 yr 6 mos
Led the optimization of digital campaigns throughout the marketing funnel — from Awareness and Consideration to Conversion and Retention — ensuring execution aligned with business objectives and audience behavior. Conducted in-depth analysis of consumer trends and conversations to generate actionable insights that strengthened both the creative strategy and media implementation, improving the relevance and effectiveness of campaigns.
