
Pedro Ricardo
professional music distribution
Competenze

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Portfolio
Esperienza lavorativa
College Radio Music Promotion Coordinator for Campus FM Network
radio.net • Full time
Jul 2018 - Present • 7 yrs 10 mos
I coordinated music promotion campaigns across college radio stations, DJ networks, and curated platforms in the USA, UK, and Europe. I built strong relationships with campus DJs and programmers to secure targeted submissions and consistent airplay opportunities. I focused on matching each artist’s sound with the right audience for genuine engagement. By tracking performance through listener feedback and regional data, I helped artists gain steady airplay, expand into new markets, and grow their audience organically.
Music Streaming Growth Strategist
Spotify • Full time
Aug 2022 - Jan 2026 • 3 yrs 5 mos
Worked closely with emerging and mid-level artists to develop clear, data driven strategies focused on sustainable growth on Spotify. My role centered on helping artists move beyond random releases by building structured rollout plans that align with Spotify’s ecosystem, including algorithm triggers, playlist positioning, and audience retention. I guided artists in refining their sound, branding, and release timing to improve performance across streams, saves, and follower growth. This included aligning music releases with content strategies on TikTok, Instagram, and YouTube to drive consistent traffic back to Spotify. I also supported profile optimization, audience targeting, and campaign preparation, ensuring each release was positioned for maximum visibility. The focus was always on turning listeners into long-term fans through strategic planning, consistent branding, and measurable growth.