Saood Zafar

Facebook Ads Media Buyer

Sectem Technologies • Full time

Apr 2024 - Dec 2024 • 8 mos

- Wrote ad copy and built creatives for eCommerce stores, service businesses, and local brands across different niches, always focused on what actually gets people to click and buy - Ran deep market research and competitor analysis before touching any campaign, because understanding the landscape is half the battle - Set up Facebook and Instagram campaigns from scratch including targeting, placements, pixel tracking, and conversion events, done right the first time - Developed media buying strategies that stretched budgets further and hit harder, whether the goal was leads, sales, or brand awareness - Monitored and analysed ad performance consistently across CPL, CPA, CTR, and ROAS, catching what's bleeding money early and fixing it fast - Built creative strategies around the buyer journey, testing video ads, carousels, and static creatives to find what resonates at each stage - Handled client meetings and reporting regularly, breaking down the numbers in plain language so clients always knew what was working and why - Used data to make smarter decisions on targeting, bidding, and budget splits with no guesswork, just what the numbers say - Built and scaled lead generation funnels for service businesses using retargeting sequences and lookalike audiences that kept costs low and results consistent