Vaishnavi B
Business Analyst
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Esperienza lavorativa
Business Analyst Employment
Self Employed • Freelance
Feb 2025 - Present • 1 yr 4 mos
Freelance Business Analyst working with UK startups and growing businesses across SaaS, D2C retail, and wholesale. Delivered investor-grade unit economics model (LTV, CAC, payback period) used in 3 angel pitches — client closed £180K pre-seed round within 6 weeks. Identified +3.2pp gross margin improvement for a D2C skincare brand (£1.4M revenue) via Van Westendorp price sensitivity survey (n=340) and 8-competitor benchmarking. Diagnosed activation gap as root cause of early churn for a 2,200-subscriber SaaS via cohort segmentation — A/B test achieved 18% reduction in 30-day churn. Surfaced £87K inventory reduction opportunity via ABC-XYZ analysis on a 1,400-SKU wholesale catalogue.
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Full time • 5 yrs 3 mos
Business Data Analyst
Jul 2022 - Aug 2023 • 1 yr 1 mo
Business Data Analyst at Incentius, a BI and analytics consultancy delivering across 5 concurrent client engagements. Co-developed analytics pipeline using Talend, Tableau and Python for a US Fortune 500 communications client — reduced manual reporting by 30–40%. Built Tableau geospatial dashboard with territory drill-down for a healthcare client. Contributed to Power BI dashboard tracking gross margin and EBITDA for a manufacturing client supporting C-suite decisions. Supported CFO cash management dashboard tracking DSO, DIO, DPO and 12-month cash flow projections across 4 industry verticals.
Business & Financial Operations Manager
Apr 2018 - Jun 2022 • 4 yrs 2 mos
Led full business and financial operations for a 6-store agricultural retail business (200+ product range including seeds, fertilisers and pesticides). Built Excel financial models from scratch tracking COGS, supplier pricing and working capital — improved gross margins by approximately 15%. Reduced stockout incidents by 20% during peak seasons by modelling product-level sales velocity to forecast demand. Structured a dual-credit monitoring system tracking farmer credit accounts against harvest repayment cycles. Audited procurement across 30+ suppliers and delivered vendor renegotiation recommendations reducing costs on high-volume product lines.