Search Engine Marketing (SEM)

Use Google Ads if your industry thrives on scale and your target audience includes younger, more diverse users actively searching for products or services.

Sujan Paul

I also conduct audience research to address their specific needs and offer clear solutions to their problems.

Mursaleen Khan

YouTube users have short attention spans, so it's important to capture their attention within the first few seconds of the ad.

Berk Labs

If you’re focused on lead generation, you’ll want to prioritize conversion metrics to ensure you’re consistently generating conversions at a cost-effective rate.

Brandon

After 9 months of running a Search campaign for an e-commerce client, we established that there was one audience segment that was just head and shoulders above the rest.

Ryan

Larger clients with bigger budgets can go after more generic keywords; smaller businesses should consider more niche long-tail keywords.

Sean Sky

Tools powered by AI also streamline keyword research, uncovering high-performing and long-tail keywords, including those optimized for voice search

Mr. Haider Ali

AI and machine learning are set to revolutionize Search Engine Marketing (SEM) by enhancing automation, personalization, and data-driven decision-making.

Cs Geek