I will do complete wordpress on page optimization and site audit

On-page optimization is crucial because it ensures that search engines understand your page's content and can index it appropriately. Proper optimization increases visibility on search results pages (SERPs), increasing the chances of attracting organic traffic.

Keyword optimization involves strategically placing target keywords throughout your content, in title tags, headings, and meta descriptions.

Yes, duplicate content can confuse search engines and lead to ranking issues. To avoid this, ensure that your content is unique across different pages. If you must use similar content on multiple pages, consider using canonical tags to indicate the preferred version of the content.

Regularly updating content signals to search engines that your website is active and relevant. You don’t need to update everything frequently, but it's a good idea to refresh older content, optimize for new keywords, or improve user experience based on analytics.

Internal linking helps distribute page authority across your site and enhances user navigation. By linking to relevant pages within your website, you create a clearer site structure, which aids search engines in crawling your content. It also increases the time users spend on your site.