Abdulrehman Ali

SEO Strategy Expert

Digitum • Full time

Jan 2023 - Present • 3 yrs 4 mos

Since commencing my tenure as a Senior SEO Strategist at Digitum in January 2023, I have assumed full ownership of the organic search performance for a diverse portfolio of high-value clients, bridging the gap between technical execution and high-level digital marketing strategy. My role is defined by a data-centric approach to growth, where I orchestrate end-to-end campaigns designed to increase search visibility, drive qualified traffic, and maximize ROI in competitive markets. On the technical front, I lead comprehensive site audits using industry-standard tools like Screaming Frog and DeepCrawl to diagnose and resolve critical infrastructure issues, including crawl budget wastage, canonicalization errors, and JavaScript rendering blocks. I work closely with development teams to optimize Core Web Vitals—specifically LCP, FID, and CLS—ensuring all client properties meet Google’s strict performance standards. Simultaneously, I spearhead on-page optimization strategies by executing granular keyword research and clustering to target high-commercial-intent terms. I oversee the structural optimization of meta tags, header hierarchies, and internal linking silos to distribute authority effectively across domains. My content strategies focus heavily on E-E-A-T principles, ensuring that all published material establishes topical authority and satisfies user intent. Beyond on-site work, I manage robust off-page campaigns to build Domain Authority through white-hat link-building, digital PR, and competitor backlink analysis, while actively disavowing toxic links to protect site health. I also manage Local SEO for geographically targeted businesses, optimizing Google My Business (GMB) profiles to capture "Map Pack" rankings. To measure success, I leverage Google Analytics 4 (GA4), Google Search Console, and Looker Studio to track conversions and organic revenue, providing stakeholders with transparent, actionable reports.