Aaron Sevilla

Director of Strategic Alliances

AIESEC in Cochabamba • Full time

Oct 2025 - Present • 11 mos

I specialize in architecting high-impact sales campaigns through a team that bridges the gap between social initiatives and commercial scalability. My expertise is bifurcated into two strategic verticals: B2B Institutional Alliances and B2C Conversion Engineering. Core Competencies: B2B & Strategic Alliances: I lead the end-to-end lifecycle of institutional partnerships, navigating the complex procurement and decision-making hierarchies of Universities, Governmental Entities, and SMEs. I focus on securing long-term, multi-level alliances that align social impact with corporate KPIs. B2C Growth & Conversion: I engineer the transition from top-of-funnel engagement to bottom-line revenue. My primary focus is the Sign-Up to Paid (S2P) conversion rate, optimizing the participant journey through data-driven marketing and high-touch sales strategies. Market Penetration: Proven track record in scaling social initiatives across national territories by identifying "Trigger Events" and high-value stakeholders in diverse industries. Relationship Management: Expert in maintaining "High-Trust" environments with institutional partners, ensuring sustainability and recurring value delivery.

CC Marketing Team Leader

AIESEC in Bolivia • Part time

Jun 2025 - Dec 2025 • 6 mos

Specialist in high-growth social media ecosystems, with a focus on scaling Global Talent and Global Volunteer programs through targeted User-Generated Content (UGC). I bridge the gap between creative storytelling and measurable performance metrics across TikTok, Instagram, and LinkedIn. Key Achievements & Impact: 31% Surge in TikTok Engagement: Orchestrated the content strategy for AIESEC’s flagship TikTok presence, delivering a 31% increase in user engagement within the second semester of 2025. Omni-Channel UGC Execution: Led the creative direction for decentralized content teams, ensuring brand consistency and high-conversion narratives across professional (LinkedIn) and viral-centric (TikTok/Reels) platforms. Program-Specific Growth: Developed bespoke content funnels for high-value international mobility products, focusing on authentic storytelling to lower customer acquisition costs (CAC) and increase organic reach. Team Leadership & Creative Operations: Managed the end-to-end production lifecycle, from trend analysis and scripting to final editing and performance tracking.