Abbie F

Writer, Editor, Proofreader & Communications Consultant - Ferdinando Communications Ltd.

Freelancing Career • Lavoratore autonomo

Oct 2012 - Present • 13 yrs 7 mos

Highly experienced writer, editor and proofreader with 20+ years of experience. Skilled in editing complex data, research and technical content for clarity, consistency and accessibility across international audiences. Native British English speaker with a background in journalism, communications and editorial quality assurance. I specialise in transforming copy into engaging narratives aligned to strategic objectives, bringing journalism-led instincts for storytelling and compelling, attention-grabbing headlines. Services: - Corporate Writing & Editing: Annual reports, ESG/sustainability reporting, legal reports and compliance documents. - Technical Writing & Editorial: Complex data, research papers, white papers and non-native English translation polishing. - Digital Content & Copywriting: Web copy, social media, multimedia scripting and corporate newsletters. - Feature Journalism: Articles, interviews, thought-leadership pieces, blogs and deep-dive features. - Public Relations: Press releases, media materials, FAQs, Q&As and corporate announcements. - Executive Support & Ghostwriting: C-suite messaging, speechwriting, presentations and internal communications. - Strategic Communications: Messaging frameworks, reputation management and stakeholder relations. I’m a qualified proofreader, have a Diploma in Freelance Journalism, and am CELTA-certified, making me an ideal partner for companies needing publication-ready content.

Head of London 2012 Communications

Visa • Full time

Feb 2011 - Present • 15 yrs 3 mos

Visa is a top tier sponsor of the Olympic & Paralympic Games and as leader of Visa’s global corporate communications campaign for the London 2012 Olympic & Paralympic Games, my key achievements included: • Created and implemented Visa Europe’s London 2012 Games communications strategy, with £1.3mln budget plus projects. • Advisory and counsel to C-level executives and board members for issues management and overall strategic communications approach, plus day to day profile management. • Established working group across internal, external, member, stakeholder and digital communications where no structured had previously existed. • Facilitated Visa’s key London 2012 stakeholder relationships including IOC, LOCOG, BOA, BPA, and oversight of all athlete communications. • Results achieved include: largest sponsor share of voice, more than 750 positive or neutral media articles and 117 interviews with Visa executives during the six weeks of the Games.

Senior Corporate Affairs Manager

Roche • Full time

Aug 2009 - Mar 2011 • 1 yr 7 mos

At Roche Pharmaceuticals, I was manager of Roche’s internal and external corporate communications and reputation management. I led a team of five to manage stakeholder relations, company restructure communications, branding alignment, internal and external content, and issues and crisis management. My key achievements included: • Created face-to-face forum for employees to meet and interact with the leadership team, subsequently rolled out across Roche globally. • Considering strict regulatory environment, initiated Roche’s first proactive corporate media programme through CSR activity and internal talent engagement. • Developed company restructure communications strategy for timely, honest and targeted relations with employees, partners and trade to minimise issues, prevent rumours and enable all employees to make a successful transition. • Reviewed the UK internet and intranet sites resulting in a complete upgrade of both channels to align to the Roche Global brand.