Abbie Louise

Communications Consultant

Self Employed • Freelance

Apr 2025 - Present • 1 yr 3 mos

- Senior communications and marketing professional undertaking independent project work and professional development while seeking the next permanent opportunity. - Provided communications and marketing support on a project basis, including content development, messaging and campaign planning - Developed internal and external communications materials, including messaging frameworks, presentations and written content - Conducted audience and stakeholder research to inform effective communications strategies - Strengthened expertise across digital communications, content strategy and brand storytelling - Maintained up-to-date industry knowledge through research, networking and continuous professional development

Senior Communications Specialist - Assistant Manager

Deloitte • Full time

Jan 2023 - Mar 2025 • 2 yrs 2 mos

- Leading the development and execution of global internal and external communications strategies for Deloitte Audit & Assurance, reaching an audience of 25,000+ professionals worldwide. - Led and supervised two junior team members within a four-person team, ensuring business targets were met whilst reporting to senior leadership. - Delivering external communications campaigns for Deloitte Global including the partnership with the Paris 2024 Olympic and Paralympic Games, achieving media coverage with BBC Sport and NBC Olympics. Resulting in a 33% increase in engagement on Deloitte social media platforms (LinkedIn, YouTube and Instagram). - Advising senior stakeholders on strategic messaging and brand alignment, ensuring a consistent voice across international markets. - Delivering multi-channel campaigns (digital, email, video, print, social media) that increased employee engagement by 15% year-on-year. - Partnering with cross-functional teams (PR, marketing, change, digital, knowledge) to drive adoption of key initiatives and transformation programs. - Tracking and reporting on communications effectiveness, providing insights that improved campaign performance and reach.

Senior Brand, Marketing and Communications Associate

EY • Full time

Apr 2021 - Oct 2022 • 1 yr 6 mos

- Owned internal communications strategy for EMEIA Tax Center, planning, writing, and editing content for multiple internal channels. - Produced marketing collateral including video scripts, brochures, and client event materials to support external campaigns. - Championed innovative approaches to communications, introducing new channels and tools that improved process efficiency. - Partnered with cross-functional teams to deliver communications for system changes and process updates. - Solely responsible for determining best practice in internal communications delivery and content strategy.