Abdul Latif

Data Analyst

Funsol Technologies • Full time

Sep 2024 - Present • 1 yr 8 mos

September 2024 – Present As a Data Analyst at Funsol Technologies, I drive data-powered decision-making by transforming complex, multi-source datasets into clear, actionable insights that optimize marketing performance, user retention, and overall business growth. I specialize in end-to-end analytics workflows — from data integration and exploratory analysis to advanced modeling and interactive dashboard development. My key responsibilities and achievements include: Conducting in-depth Exploratory Data Analysis (EDA) to uncover hidden trends and deliver strategic recommendations that directly enhance business performance. Analyzing user journeys using Google Analytics 4 (GA4) funnels to identify drop-off patterns and implement targeted improvements that boost retention rates. Integrating GA4, Google Ads, and AdMob data sources through Google Cloud Console, streamlining analytics pipelines and eliminating data silos for faster, more accurate reporting. Designing and developing interactive Looker Studio dashboards that provide real-time ROI visualization, campaign performance tracking, and stakeholder-ready insights. Applying advanced regression modeling in Python to identify key business drivers, refine strategies, and support data-informed growth initiatives. This role has strengthened my expertise in SQL, Python, ETL processes, GA4, Looker Studio, and Power BI — skills I leverage to deliver high-impact analytics solutions that help businesses make smarter, faster decisions.