
Abdul Raheem
Stationery Graphic Design's
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Unisex Lookbook Design for AURIX Apparel
Audit360 • Freelance
Jan 2025 - Sep 2025 • 8 mos
I designed a bold and modern lookbook graphic for AURIX Apparel, a unisex streetwear brand looking to showcase its collection in a way that feels both stylish and inclusive. The client was struggling to present their products with a clear visual identity and needed a design that could instantly capture attention across digital platforms. The challenge was to create a design that speaks to both male and female audiences without leaning too heavily in one direction, while still maintaining a strong and recognizable brand presence. It also needed to work effectively for social media and promotional use. I developed a clean and visually engaging layout using strong typography, a dynamic color palette, and a structured composition that highlights the brand’s message. The design focuses on simplicity and impact, ensuring the lookbook feels modern while keeping the attention on the clothing and brand identity. As a result, the brand gained a more cohesive and professional visual presence, making it easier to promote their collection and connect with a wider audience. The lookbook now serves as a key asset for their marketing and brand positioning.