Abdul Kaium

EVERLY RINGS PINTEREST ADS AND KLAVIYO SPECIALIST

Everly Rings • Part time

Oct 2025 - Present • 9 mos

I worked as a Pinterest Ads and Klaviyo Specialist for Everly Rings, focusing on driving qualified traffic, increasing conversions, and building a strong email marketing system for long-term customer retention and revenue growth. My primary responsibility was to create and manage high-performing Pinterest advertising campaigns tailored to a jewelry-focused audience. I conducted in-depth audience research, keyword targeting, and creative optimization to reach users actively searching for engagement rings and fashion jewelry. I developed conversion-focused pin creatives, optimized product feeds, and implemented retargeting strategies to capture warm audiences and reduce cost per acquisition. Alongside paid advertising, I managed the Klaviyo email marketing system to improve customer lifecycle marketing and repeat sales. I set up essential flows including welcome series, abandoned cart, browse abandonment, post-purchase, and customer retention flows. These automated email sequences helped recover lost sales, nurture leads, and increase customer lifetime value. I also handled audience segmentation, campaign analytics, and performance optimization based on key metrics such as CTR, CPC, conversion rate, and ROAS. Through continuous A/B testing of creatives, email copy, subject lines, and targeting strategies, I improved engagement rates and overall campaign performance. Additionally, I ensured proper tracking setup, including pixel integration, event tracking, and data-driven reporting to measure campaign effectiveness accurately. By combining Pinterest Ads for discovery and Klaviyo for retention marketing, I created a full-funnel marketing system that boosted brand visibility, increased qualified traffic, and generated consistent revenue growth for Everly Rings.

COLORADO HOMES & INVESTMENT AND SKY VIEW HOMES SMM, SEO SPECIALIST

SHA HOLDINGS INC. • Full time

Jul 2025 - Present • 1 yr

I worked as an SMM and SEO Specialist for Colorado Homes & Investment and Sky View Homes, where my main objective was to enhance online visibility, generate qualified leads, and strengthen their digital presence in the competitive real estate market. My role involved managing social media marketing strategies across platforms such as Facebook, Instagram, and LinkedIn to promote property listings, investment opportunities, and brand awareness. I created engaging content, scheduled consistent posts, and optimized profiles to attract potential home buyers and investors. I also developed targeted campaigns to reach location-specific audiences and improve engagement and inquiries. On the SEO side, I focused on improving website rankings, organic traffic, and search visibility. I conducted keyword research based on real estate search intent, optimized on-page SEO elements including meta titles, descriptions, headings, and content structure, and ensured proper technical SEO practices such as site speed, indexing, and mobile optimization. I also worked on local SEO strategies, including Google Business optimization and location-based keyword targeting to attract local clients. Additionally, I monitored analytics and performance metrics to refine marketing strategies, increase website traffic, and improve lead generation. By combining strategic social media marketing with data-driven SEO optimization, I helped both brands increase online reach, improve search engine rankings, and generate consistent, high-quality real estate leads while building long-term brand credibility.

JUICY BY MON CHERI DIGITAL MARKETING SPECIALIST

BY MONCHERI • Full time

Oct 2020 - Present • 5 yrs 9 mos

I am working as a Digital Marketing Specialist for Juicy by Moncheri, where my primary focus is to increase online sales, improve brand visibility, and build a strong digital presence through strategic marketing and paid advertising. In this role, I manage and optimize full-funnel digital marketing campaigns across social media platforms, especially Facebook and Instagram (Meta Ads). My responsibilities include audience research, campaign planning, ad creative strategy, retargeting setup, and continuous performance optimization to achieve higher conversions and better ROI. I develop data-driven advertising strategies that target the right audience segments, including cold, warm, and retargeting audiences. I create high-converting ad campaigns designed to drive traffic, engagement, and sales while maintaining cost efficiency. I also conduct A/B testing on creatives, copy, and targeting to identify winning combinations and scale profitable campaigns. Additionally, I handle content strategy and social media growth to enhance brand awareness and customer engagement. By analyzing key performance metrics such as CTR, CPC, CPM, and ROAS, I consistently optimize campaigns to reduce cost per result and maximize revenue. My work includes pixel tracking setup, conversion tracking, and detailed performance reporting to ensure accurate data analysis and strategic decision-making. Through continuous optimization and strategic scaling, I help Juicy by Moncheri strengthen its online presence, attract targeted customers, and achieve sustainable business growth in a competitive digital market.