Abd Ullah

AMAZON PPC Management

Amazon • Freelance

May 2021 - Present • 5 yrs

Amazon PPC Management | Sponsored Ads Specialist I have been working in Amazon PPC management, helping sellers across multiple categories achieve profitable, scalable growth through strategic advertising. My experience covers the full spectrum of Amazon's advertising ecosystem — from initial campaign architecture to ongoing optimization and performance analysis. I specialize in building and managing Sponsored Products, Sponsored Brands, and Sponsored Display campaigns for both Seller Central and Vendor Central accounts. My approach combines thorough keyword research, competitor analysis, and search term harvesting to ensure every dollar of ad spend is working toward measurable results. On a day-to-day basis, I handle bid optimization, negative keyword management, campaign restructuring, budget allocation, and bulk operations. I use data from Brand Analytics, Search Query Performance reports, and third-party tools to make informed decisions that consistently lower ACoS and improve ROAS. I have worked with sellers at every stage — new product launches requiring aggressive visibility strategies, established listings needing profitability improvements, and struggling accounts requiring full audits and turnarounds. Each project is approached with a clear focus on the client's specific goals, whether that is ranking for high-volume keywords, reducing wasted spend, or scaling top-performing ASINs. My commitment is simple: transparent communication, data-backed decisions, and results that speak for themselves.