Abdullah

Web Tracking Expert | Google Analytics 4 | Google Tag Manager

Konnotation • Part time

Oct 2025 - Present • 10 mos

At Konnotation, I help them drive data-oriented campaigns by setting up proper tracking that shows how and where the results are coming in. I do cookie consent mode tracking, server-side tracking for GA4, Google Ads, and Meta Pixels

Web Tracking & Visualition Expert

CerealBox • Freelance

Aug 2023 - Present • 3 yrs

At CerealBox, I support the marketing team as a Web Tracking & Visualization Expert. I implement advanced tracking strategies using Google Tag Manager, GA4, and Meta Pixel to ensure accurate data collection and campaign performance analysis. My work includes both standard and custom event setups, enabling data-driven decision-making for high-impact marketing initiatives.

Tracking Team Lead

MeasureCentric

Dec 2021 - Apr 2025 • 3 yrs 4 mos

As Tracking Team Lead at Measure Centric, I oversee end-to-end tracking implementations for a diverse client base. I manage a team of tracking specialists, ensure timely project delivery, and maintain high standards in data accuracy and GDPR compliance. My work involves advanced setups in Google Tag Manager, GA4, Meta CAPI, and server-side tracking, tailored to each client's goals and platform.