Abdullah

PPC SPECIALIST

LinkedIn • Full time

Mar 2025 - Present • 1 yr 2 mos

During my time operating through 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧, I have functioned as a strategic partner for Amazon sellers looking to professionalize their advertising efforts. 𝐂𝐨𝐫𝐞 𝐅𝐨𝐜𝐮𝐬 & 𝐑𝐞𝐬𝐮𝐥𝐭𝐬: 𝐃𝐢𝐯𝐞𝐫𝐬𝐞 𝐏𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Successfully oversaw advertising accounts for numerous global brands, adapting strategies to fit unique market dynamics in categories ranging from premium skincare to high tech hardware. 𝐏𝐫𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐁𝐮𝐝𝐠𝐞𝐭 𝐀𝐥𝐥𝐨𝐜𝐚𝐭𝐢𝐨𝐧: Specialized in identifying high converting gold mine search terms, ensuring client capital was funneled into the most 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 while ruthlessly cutting wasted spend. 𝐏𝐫𝐨𝐟𝐢𝐭 𝐅𝐢𝐫𝐬𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Shifted the focus from vanity metrics to real world profitability by meticulously tracking contribution margins and net profit after ad spend. 𝐁𝐫𝐚𝐧𝐝 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠: Implemented advanced Sponsored Brands and Video ad strategies to increase brand recall and customer loyalty, moving brands away from a reliance on price based competition.

PPC MANAGER

Upwork • Freelance

Nov 2024 - Present • 1 yr 6 mos

Since 2024, I have operated as an independent consultant on 𝐔𝐩𝐰𝐨𝐫𝐤, specializing in full funnel Amazon PPC management for high growth brands. My work focuses on bridging the gap between aggressive sales volume and sustainable profitability. 𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 & 𝐈𝐦𝐩𝐚𝐜𝐭: $𝟓𝐌+ 𝐌𝐚𝐧𝐚𝐠𝐞𝐝 𝐀𝐝 𝐒𝐩𝐞𝐧𝐝: Entrusted with significant monthly budgets across various competitive categories, maintaining a high standard of capital efficiency and ROI. 𝟓𝟎𝟎+ 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞𝐝: Executed a high volume of campaign builds and restructures, providing the technical foundation for brands to scale from five to seven figures in annual revenue. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐀𝐂𝐨𝐒 𝐑𝐞𝐝𝐮𝐜𝐭𝐢𝐨𝐧: Consistently lowered client 𝐀𝐂𝐨𝐒 by an average of 𝟐𝟓% within the first 90 days by identifying and eliminating bleeding keywords and underperforming placements.