Abid Rahman

Lead Generation Specialist

Walton • Freelance

Feb 2026 - Apr 2026 • 2 mos

Before I joined, Walton was struggling with inconsistent and qualified lead flow and inefficient ad performance. Their campaigns were generating traffic, but the leads were either low quality or too expensive. Cost per lead was high, targeting was broad, and there was no clear funnel to convert visitors into inquiries. Additionally, their SEO presence was limited, resulting in missed opportunities for organic lead generation. I stepped in to restructure their entire digital marketing approach across Google Ads, Meta Ads, and SEO with a strong focus on performance and conversion. Through Google Ads, I targeted high-intent keywords and optimized campaign structure, which increased lead quality and reduced wasted ad spend. On Meta platforms, I implemented advanced audience segmentation, retargeting funnels, and high-converting creatives to capture and nurture potential customers effectively. At the same time, I improved Walton’s SEO by optimizing key pages, targeting relevant keywords, and enhancing content strategy, which boosted organic visibility and brought in consistent inbound traffic. As a result: Generated 500+ qualified leads through Google and Meta Ads Reduced cost per lead by 35% Increased conversion rate by 40% Boosted organic traffic by 65%+ through SEO This transformation turned Walton’s marketing into a scalable, data-driven lead generation system, delivering consistent results, higher ROI, and long-term business growth.

Digital Marketing Strategist

E.B. Solution Limited • Full time

Jun 2025 - Feb 2026 • 8 mos

As a Digital Marketing Strategist at E.B. Solution Limited, I led the planning and execution of high-performance digital marketing campaigns designed to scale brand visibility, increase qualified leads, and drive measurable revenue growth. My role focused on building data-driven strategies across paid advertising, search engine optimization, and social media branding to ensure sustainable online growth. I managed multi-platform marketing campaigns including Facebook Ads and Google Ads, implemented technical and local SEO strategies, and conducted in-depth SEO audits to identify growth opportunities. By leveraging analytics, audience insights, and continuous optimization, I ensured that every campaign delivered strong ROI and consistent performance improvements. Key Achievement • Increased organic website traffic by 47% within 6 months through advanced SEO optimization and content strategy. • Managed 4 digit+ dollars in ad spend across Facebook and Google Ads campaigns with an average 3.8x ROAS. • Reduced average cost-per-lead by 32% through campaign restructuring and audience targeting improvements. •1,200+ qualified leads for multiple client campaigns across different industries. • 65% through strategic content planning and brand positioning. • 20+ SEO audits and implemented technical improvements that boosted search rankings for competitive keywords. • Helped 40%+ through landing page optimization and funnel strategy.