Shamima

Digital marketing

abrar motors • Full time

Jan 2020 - Present • 6 yrs 8 mos

IDigital marketing is divided into several specialized channels. Employers look for demonstrable experience in at least one, or a general familiarity across several.ChannelFocus & ActivitiesEntry-Level Work ExamplesSearch Engine Optimization (SEO)Driving organic (unpaid) traffic from search engines like Google. Activities: Keyword research, on-page optimization, site audits, link building.Executed a keyword strategy for a personal blog, resulting in a 20% increase in organic traffic.Content MarketingCreating and distributing valuable, relevant content (blogs, videos, infographics) to attract a defined audience. Wrote 5 blog posts for a non-profit's website, using SEO best practices. social Media Marketing (SMM)Managing social media presence, running paid ads, and engaging followers across platforms (Meta, Tiktok, LinkedIn).Managed a small business's Instagram, increasing engagement rate by 15% over 3 months. Pay-Per-Click (PPC) / Search Engine Marketing (SEM)Creating and managing paid advertising campaigns (Google Ads, Facebook Ads) to drive immediate, targeted traffic.Ran a small $50 budget Google Search Ad campaign to promote a service, tracking Clicks and Conversions. Email Marketing Crafting compelling email campaigns, managing subscriber lists, segmenting audiences, and analyzing performance. Designed and deployed a weekly newsletter to a 500-person list, achieving a 25% open rate. Data & Analytics Using tools (like Google Analytics) to track, measure, and analyze the performance of all campaigns to optimize strategies. Used Google Analytics to report on website traffic for a class project, providing 3 actionable insights.