Rosheed A

Etsy Store Optimization & Growth Specialist

Etsy • Freelance

Mar 2022 - Present • 4 yrs 4 mos

Delivered measurable growth for multiple Etsy shops by implementing data-driven SEO strategies, resulting in up to 150% increases in organic traffic within 3–6 months. Optimized product listings, including titles, tags, descriptions, and images, to target high-converting keywords, improving search visibility, click-through rates, and overall sales performance. Conducted in-depth keyword research using Etsy search trends, competitor analysis, and analytics tools, helping products achieve consistent first-page rankings in competitive niches. Increased conversion rates by up to 40% through strategic pricing optimization, compelling product descriptions, enhanced product imagery, and improved brand presentation. Managed end-to-end Etsy shop setup, including storefront branding, product uploads, shop policies, and category organization, helping new sellers achieve profitable sales within their first 30 days. Monitored and analyzed key shop performance metrics, including traffic, conversion rates, and revenue, to identify growth opportunities and implement data-driven improvements. Developed and executed promotional campaigns through Etsy Ads, seasonal promotions, and discount strategies, generating significant revenue growth during peak shopping periods. Provided one-on-one client training and consultation, empowering shop owners to effectively manage, sustain, and scale their businesses independently. Key Achievements: • Scaled a new Etsy shop from 0 to over 1,000 sales within 4 months. • Increased monthly revenue for existing Etsy stores by 2x–5x through strategic SEO, listing optimization, and targeted marketing campaigns. • Achieved top-ranking product listings across multiple high-demand and competitive categories. • Improved product visibility, customer engagement, and conversion rates through continuous optimization and performance analysis. Core Skills: Etsy SEO | Keyword Research | Product Listing Optimization | Etsy Shop Management | Shop Analytics

Shopify Developer & E-commerce Growth Specialist

Shopify • Freelance

Feb 2022 - Present • 4 yrs 5 mos

Designed, developed, and launched high-performing Shopify stores from scratch, delivering fully responsive, user-friendly websites optimized for both desktop and mobile devices. Customized Shopify themes using Liquid, HTML, CSS, and JavaScript to enhance user experience, resulting in up to 60% improvement in user engagement and site performance. Integrated essential Shopify apps and third-party tools, including payment gateways, shipping solutions, CRM systems, and email marketing platforms, to streamline store operations and improve functionality. Optimized website speed and performance, reducing page load times and increasing conversion rates by up to 35%. Implemented SEO best practices, including on-page optimization, keyword research, structured data, and technical SEO improvements, driving significant organic traffic growth and higher search engine rankings. Planned and executed data-driven digital marketing strategies across Facebook Ads, Instagram Ads, Google Ads, and email marketing campaigns, generating consistent ROI and increased sales. Built and managed high-converting sales funnels, upsell and cross-sell campaigns, and abandoned cart recovery systems, improving average order value (AOV) and customer retention. Monitored and analyzed store performance using Shopify Analytics and Google Analytics, identifying trends and implementing data-driven optimization strategies. Key Achievements: • Developed and scaled multiple Shopify stores to six-figure annual revenue. • Increased conversion rates from 1.5% to over 4% through strategic UX/UI improvements and conversion rate optimization. • Generated 3x–6x Return on Ad Spend (ROAS) through highly targeted paid advertising campaigns. • Successfully migrated businesses from various eCommerce platforms to Shopify with zero downtime and enhanced performance. Core Skills: Shopify Development | Shopify Store Design | Theme Customization | E-commerce SEO | Conversion Rate Optimization (CRO) | Paid Advertising