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Digital Marketing and eCommerce Growth Professional
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Digital Marketing Executive
Cosign Theta • Full time
Feb 2025 - Present • 1 yr 3 mos
As a Digital Marketing Executive, I have been instrumental in driving measurable, high-ROI growth for a diverse portfolio of over 30 businesses and brands across key global markets, including the USA, Australia, Canada, Europe, Ireland, and the Middle East. I oversee the complete digital lifecycle, transforming initial market research into profitable, scalable marketing campaigns. Strategic Responsibilities & Key Achievements: Full-Stack Campaign Management: Led end-to-end campaigns across critical platforms: Meta Ads (Facebook/Instagram), TikTok Ads, and LinkedIn Ads. Blueprint & Strategy Creation: Developed comprehensive Marketing Blueprints and strategies, ensuring campaigns were aligned with core business objectives from research to execution. Exceptional ROAS Delivery: Proven track record of achieving market-leading Returns on Ad Spend (ROAS), with documented success hitting peaks of 18X, 15X, and 11X for high-value e-commerce and B2C clients. B2B Lead Generation: Successfully generated thousands of qualified leads for B2B businesses, utilizing LinkedIn Ads and tailored funnel strategies to drive pipeline growth. Global Scaling: Managed complex, multi-region ad accounts, demonstrating proficiency in scaling spend and optimization across major international markets. Collaborative Excellence: Achieved peak results through effective coordination and management of a talented and creative internal team. My expertise is built on maximizing client revenue and delivering consistent, superior returns on every dollar spent.