
Addy B
Spotify Playlist Pitching and Music Marketing
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Esperienza lavorativa
Music Marketing Specialist & Curator Outreach
MMM Technology Limited • Freelance
May 2020 - Present • 6 yrs 6 mos
Independent music marketing specialist working with independent artists, artist managers and independent labels. My job is to put your release in front of real listeners and give you the data to prove it worked. I run playlist pitching end to end: curator research, playlist vetting, pitch writing, follow-up, placement tracking and post-campaign reporting. Every pitch goes to a real human curator who is free to decline. I do not sell streams, followers or guaranteed placements. Playlist vetting is where I add the most value. Before I pitch to any playlist I check listener geography, save-to-follower ratios, growth curves and curator responsiveness, because a playlist with 80,000 followers and no saves will not move your algorithmic signals at all. I have pulled tracks out of campaigns after detecting bot patterns rather than let an artist carry that risk. On the release side I prepare Spotify for Artists editorial pitches covering mood, instrumentation and genre positioning, submitted at least seven days before release so the track reaches your followers' Release Radar. I time pre-save campaigns and release dates around playlist lead times, and I set up artist profile, canvas and Clips before anything goes live. I also run Meta and TikTok campaigns driving real listeners at a defined cost per landing-page view, then report on streams, saves, save rate, stream-to-listener ratio and follower conversion, so you can see which playlists actually moved your numbers. - Pitched 300+ tracks to independent curators across pop, indie, hip-hop and electronic, with a 34% acceptance rate and 400+ confirmed playlist adds. - Built and maintained a vetted curator list of 150+ playlists, removing 30+ after detecting bot activity. - Lifted average save rate from 6% to 11% by pairing playlist adds with short-form video and pre-save campaigns rather than relying on placements alone. - Strictly compliant. No bots, no click farms, no stream guarantees, no paid placement.