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Facebook Ads GA4 Google Tag Manager Setup
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Facebook Ads & GA4 Tracking Specialist
Independent Reserve • Freelance
Jan 2022 - Present • 4 yrs 4 mos
I specialize in setting up and optimizing Facebook Ads tracking systems using Google Tag Manager (GTM) and Google Analytics 4 (GA4). I help businesses accurately track conversions, events, and user behavior to improve ad performance and ROI. My work includes: • Facebook Pixel & Conversion API (CAPI) setup • GA4 full configuration with custom events & conversions • Google Tag Manager setup and debugging • E-commerce tracking (Shopify, WooCommerce, custom sites) • Event tracking (purchase, lead, add-to-cart, etc.) • Fixing tracking issues and data discrepancies • Funnel and attribution optimization I ensure reliable, server-side and browser tracking so clients can scale ads with accurate data.