Adeola O

Instagram Virtual Assistant

The ActiveSeat Co. • Full time

Mar 2024 - Present • 2 yrs 4 mos

Worked as a Social Media Virtual Assistant for The ActiveSeat Co., a furniture retail brand, managing the day-to-day social media operations behind their product marketing. The brand needed a steady stream of product-focused content that could drive traffic from social platforms directly into their online listings, without the inconsistency that comes from posting only when someone remembered to. Responsibilities and achievements included: Built and maintained a recurring content calendar to keep product posts consistent, so the brand's social presence didn't go quiet between launches or seasonal pushes. Wrote product-focused captions designed to move followers toward checking out listings, rather than generic descriptive copy with no clear next step. Managed engagement with potential customers, answering product questions left in comments and direct messages promptly, since delayed responses on a retail page often meant a lost sale. Coordinated posting timing around new inventory drops and seasonal promotions to keep content relevant to what the store actually had available. Organized and scheduled a mix of product shots, lifestyle-style furniture content, and promotional posts to keep the feed from feeling repetitive. Tracked which types of posts got stronger engagement and adjusted the content mix over time rather than posting the same format on repeat. Worked independently on execution, checking in on brand guidelines and promotional calendars to keep messaging aligned with what the store was running at any given time. This role reinforced how closely social media management ties to actual sales for e-commerce and retail brands, not just visibility, and shaped how I approach VA work for product-based businesses since.

Social Media Virtual Assistant

Abundant Solutions • Full time

Sep 2023 - Jun 2026 • 2 yrs 9 mos

Worked as a Creative Virtual Assistant for Abundant Solutions, a business services and consulting firm, supporting content scheduling and messaging consistency across the firm's client-facing channels. Responsibilities and achievements included: Built and maintained a content calendar to keep the firm's channels active and consistent, since consulting brands rely heavily on visibility and credibility rather than product-driven content. Helped organize and schedule content that reflected the firm's expertise and services, keeping the tone professional while still approachable to prospective clients researching the firm. Supported consistency in brand messaging across posts, making sure the firm's positioning stayed clear and didn't drift between different types of content. Assisted in organizing content around the firm's service offerings, timing posts to align with what the firm wanted to highlight at a given point. Helped maintain a professional, credibility-focused tone in captions and post copy, since the audience for a consulting brand is evaluating trustworthiness as much as content quality. Coordinated with the firm on messaging priorities, adjusting content focus as their service offerings or target audience shifted. Worked independently on day-to-day scheduling and content organization, checking in on brand and messaging direction for anything tied to specific service launches or client-facing campaigns. This role built my experience managing content for professional services and consulting brands specifically, where credibility and consistent positioning matter more than visual flash, and shaped how I approach creative VA work for B2B-facing clients.

Creative Virtual Assistant

Canvasback • Part time

Sep 2025 - May 2026 • 8 mos

Worked as a Creative Virtual Assistant for Canvasback, an auto parts supplying and manufacturing business, supporting content operations for a brand serving both trade buyers and general automotive customers. Responsibilities and achievements included: Built and maintained a content calendar balancing technical, trade-facing content, like part specifications and manufacturing capability, with more accessible posts aimed at general automotive customers. Wrote captions tailored to two distinct reading levels, technical enough to hold credibility with trade buyers, clear enough to not lose general followers unfamiliar with parts terminology. Organized and scheduled product content around new part releases, inventory updates, and manufacturing milestones. Managed engagement with both trade inquiries and general customer questions, routing more technical questions appropriately rather than answering everything generically. Kept visual content consistent with the brand's industrial, no-frills aesthetic rather than over-stylizing a functional product line. Coordinated timing of posts around supply availability and manufacturing updates so content stayed accurate to current stock and capability. Worked independently on day-to-day scheduling and organization, checking in on brand direction for larger product line announcements. This role built my experience managing content for technical, B2B-adjacent manufacturing brands, a niche most creative VAs avoid because of the technical learning curve, and it's shaped how confidently I now take on similarly specialized industries.