
Tom
Level 2
Sales are for the present conversions are for longevity
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25 USD
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oraPortfolio
Esperienza lavorativa
Real
Freelance • 1 yr
Website-to-CRM Revenue Alignment
Jan 2026 - Present • 4 mos
Problem: Website activity was not fully tied into daily follow-up. Solution: Integrated website behavior (saved searches, property views, inquiries) into structured Lofty automation and Smart Plans to prioritize hot leads automatically. Result: - Improved lead-to-conversation rate by 30% - Built a fully connected Real Estate CRM ecosystem - I specialize in launching, optimizing, and managing Lofty websites that are directly tied to revenue-producing follow-up systems — not just pretty Realtor websites. If you need someone to set up your Lofty site correctly, integrate MLS & IDX properly, and continue managing it long-term, I provide both implementation and ongoing support — structured, strategic, and scalable.
Lofty Website & CRM Implementation Specialist
Jan 2026 - Present • 4 mos
Client: Ryan Deeter Realty (Solo Realtor – Full Lofty Website Launch & Optimization) Client Type: Independent Realtor transitioning from an existing branded domain to a Lofty website Problem: Client had started building their Lofty CRM site but lacked time and technical understanding to complete setup. Existing website was live but not fully optimized for MLS integration, IDX search, or lead capture. No structured follow-up system connected to site inquiries. Solution: - I handled the full Lofty CRM setup and website configuration, including: - Domain connection & branding alignment - Complete IDX integration + MLS feed verification - Homepage restructuring for conversion - Property search optimization - Landing page design for buyers & sellers - Lead routing rules + Smart List configuration - Initial Lofty Smart Plan automation for new website leads Tools Used: Lofty CRM, Lofty website builder, Real estate IDX, MLS integration, Landing page design, Campaign automation Result: - Increased website lead capture rate by 38% - Reduced bounce rate through improved structure - Automated 100% of inbound lead follow-up - Enabled same-day response through Smart Plan triggers
Ongoing Website Management & Content Strategy
Jan 2026 - Present • 4 mos
Client: Ryan Deeter Realty Problem: Client needed consistent updates, blog content, and listing optimization, but didn’t want to manage backend tasks. Solution: - Provided ongoing monthly management including: - New property listings optimization - SEO-focused content updates - Community pages & local market pages - Lead source tracking improvements - Newsletter + email automation alignment - Continuous CRM automation optimization Result: - Improved organic traffic by 25% in 4 months - Increased repeat website visitors - Strengthened lead tracking across Zillow, referrals, and Lofty Ads - Reduced client’s backend workload by 70%
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bryanjeanpierre

Stati Uniti
Great Helper and will be working with him moving on. I promise you reach out, i'm just getting stated in the red; estate space and building my CRM out and now i'm ready to go but feel even more confident with a helper like him! Thank you bro.
legacyliving

Stati Uniti
Such a pleasure working with Tom ... you will not be disappointed! He is an expert at his craft and the output quality is going to elevate any business owner to new levels! He has experience professionally that really assured me I was in great hands! Thanks Tom!
schwartzrealtor
Cliente abituale

Stati Uniti
Tom was excellent to work with! He successfully integrated my client intake form so it syncs seamlessly inside my Lofty CRM, which has made my workflow so much more efficient. He clearly understands integrations and automation, communicated every step of the process, and made sure everything was functioning...
monekharris25

Stati Uniti
Tom did an amazing job setting up my CRM! He was professional, efficient, and made the entire process smooth and stress-free. Everything is organized perfectly and ready for me to use right away. His communication was clear, and he delivered exactly what I needed. I highly recommend working with him...
schwartzrealtor
Cliente abituale

Stati Uniti
Tom did an excellent job creating my monthly newsletter in Lofty. He was professional, responsive, and really understood what I was looking for. The layout came out clean, engaging, and perfectly aligned with my brand. He also made the process very easy and was quick to make adjustments when needed....
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