Akhi K

Web Analytics & Tracking Specialist

Enkindle Digital – Performance Marketing Agency • Full time

Jul 2024 - Present • 2 yrs 2 mos

Worked as a Web Analytics and Tracking Specialist at Enkindle Digital, a performance marketing agency based in Australia. Responsible for implementing, managing, and troubleshooting advanced tracking systems to ensure accurate marketing attribution and campaign performance measurement. Key responsibilities included: • Setup, management, and debugging of social media pixels (Meta, TikTok, etc.) • Implementation of Conversion API (CAPI) and server-side tracking • Google Ads conversion tracking setup, optimization, and troubleshooting • Google Tag Manager implementation for event tracking and analytics • Setup and troubleshooting of Google Merchant Center accounts and product feeds • Ensuring accurate data flow between ad platforms, websites, and analytics tools • Fixing tracking issues to improve campaign measurement and optimization

Google & Meta Tracking Audit & Implementation Specialist

My Forever DNA • Freelance

Sep 2026 - Sep 2026 • 0 mos

I specialize in Google & Meta tracking audits, implementation, troubleshooting, and conversion optimization for Shopify and e-commerce businesses. I completed a comprehensive tracking audit and correction project covering Shopify, GA4, Google Ads, Google Tag Manager, Meta Pixel, Meta Conversions API (CAPI), Google Merchant Center, and Shopify Customer Events. The project focused on identifying the real causes of tracking inconsistencies before making changes. I reviewed existing Google tags, GTM configurations, Shopify integrations, custom pixels, data-layer variables, conversion actions, and manually installed scripts to identify duplicate, outdated, or conflicting tracking. On the Google side, I audited GA4 ecommerce events, Google Ads Purchase conversions, Google Tag Manager, Google tags, Enhanced Conversions, transaction IDs, purchase value, currency, and attribution. I verified key ecommerce events such as View Item, Add to Cart, Begin Checkout, and Purchase, while checking for duplicate or competing conversion sources. For Meta, I implemented and tested Meta Pixel and server-side Conversions API (CAPI) tracking. I configured and verified PageView, ViewContent, AddToCart, BeginCheckout/InitiateOrder, and Purchase events. Event IDs were implemented to support browser/server deduplication, and events were tested through Meta Events Manager. I also reviewed data-layer and customer-data transmission, including event parameters, product information, URLs, customer matching fields, and Enhanced Matching considerations. Privacy and sensitive-data minimization were treated as important parts of the implementation. The completed setup was tested using Google Tag Manager Preview, GA4, Google Ads, and Meta Events Manager to verify event firing, data accuracy, conversion tracking, and browser/server event processing. Core Skills: Shopify Tracking, GA4, Google Ads, GTM, Meta Pixel, Meta CAPI, Enhanced Conversions, Ecommerce Tracking, Server-Side Tracking

Tracking & Conversion Analytics Specialist

My London Pharmacy • Freelance

Oct 2023 - Sep 2025 • 1 yr 11 mos

Worked as a Tracking and Conversion Analytics Specialist for My London Pharmacy, an online pharmacy business operating multiple custom-built eCommerce websites selling medical products. Responsible for implementing and managing advanced tracking infrastructure across 6 custom-built websites to ensure accurate marketing attribution and performance tracking. Key responsibilities included: • Setup and management of Meta (Facebook) Pixel tracking across all websites • Implementation of Meta Conversion API (CAPI) with server-side tracking • Setup of Reddit Conversion API with server-side tracking • Implementation and debugging of Google Ads conversion tracking • Ensuring accurate conversion data from all websites to advertising platforms • Managing and maintaining tracking systems for ongoing marketing campaigns • Monitoring and fixing tracking issues across all platforms and websites