Adli F

Data Analyst

Nov 2023 - Present • 2 yrs 6 mos

Responsible for collecting, organizing, and analyzing operational and marketing data to support business decision-making and performance monitoring. Focused on transforming raw datasets into structured information, reports, and dashboards for internal teams. Key Responsibilities: • Collecting and consolidating data from multiple sources including internal systems and marketing platforms. • Cleaning, validating, and structuring datasets to ensure data accuracy and consistency. • Performing data analysis to identify trends, patterns, and actionable business insights. • Developing analytical reports and dashboards using Google Sheets and Looker Studio to monitor key performance indicators. • Creating automated data processing workflows using Google Sheets and Apps Script. • Designing structured spreadsheets and data models to improve reporting efficiency. • Supporting management and operational teams with data-driven insights and performance tracking. • Maintaining proper data organization and documentation to support ongoing analysis and reporting.

Digital Marketing Specialist

Feb 2021 - Nov 2023 • 2 yrs 9 mos

Responsible for planning, executing, and managing digital marketing campaigns to increase brand awareness, customer engagement, and sales performance across digital platforms. Key Responsibilities: • Planning and executing digital marketing campaigns across social media, websites, and online advertising platforms. • Managing and optimizing paid advertising campaigns such as Facebook Ads and Google Ads. • Creating and managing marketing content including promotional posts, landing pages, and email campaigns. • Monitoring campaign performance and adjusting strategies to improve reach, engagement, and conversions. • Conducting market and competitor research to identify marketing opportunities. • Managing brand presence across digital channels and ensuring consistent messaging. • Coordinating with design and content teams to produce marketing materials. • Supporting promotional campaigns, product launches, and seasonal marketing initiatives.