Alexander

Senior Copywriter & SEO Content Specialist

Razorfish • Freelance

Jan 2025 - Oct 2025 • 9 mos

I created high-converting copy and SEO-optimized content for a global digital marketing agency, supporting branding, marketing, and multi-channel campaigns for diverse clients. Key Contributions: 1. Wrote short-form copy including headlines, taglines, ad copy, and social media content 2. Developed long-form website content, blog articles, and internal communications 3. Produced conversion-focused copy for digital campaigns, brand launches, and awareness initiatives 4. Applied SEO principles to maximize content reach, visibility, and engagement 5. Interpreted creative briefs to develop clear, compelling messaging aligned with brand voice 6. Collaborated with designers, strategists, marketers, and creative leads from concept to delivery 7. Ensured brand consistency across tone, style, and messaging 8. Analyzed audience insights to refine messaging and improve performance 9. Proofread and edited content to meet quality and compliance standards This role strengthened my expertise in SEO blog writing, article writing, website copywriting, and campaign-driven content for large-scale brands.

SEO Copywriter & Healthcare Content Specialist

Woven Health Collective • Freelance

Feb 2024 - Oct 2024 • 8 mos

I created engaging, persuasive, and SEO-optimized content for a healthcare marketing and science communications company, helping brands communicate clearly, emotionally, and effectively across digital and print channels. Key Contributions: 1. Wrote SEO website content, blog articles, and marketing copy for healthcare brands 2. Developed conversion-focused copy for ads, email campaigns, social media, and landing pages 3. Researched target audiences to craft clear, persuasive, and brand-aligned messaging 4. Collaborated with marketers, designers, and strategists to develop integrated marketing campaigns 5. Ensured accuracy through industry research and fact-checking 6. Edited and proofread content to maintain consistent brand voice and quality standards 7. Stayed current with healthcare marketing trends to improve content performance and engagement 8. Delivered high-quality content on time while supporting creative ideas with stakeholders This role strengthened my ability to deliver SEO blog writing, article writing, and website copy that connects, converts, and builds trust in regulated industries.

SEO Content Writer & Website Content Specialist

Twist Bioscience • Freelance

Dec 2021 - Mar 2023 • 1 yr 3 mos

I delivered SEO-optimized website content, blog articles, and product-focused copy for a biotechnology brand specializing in Next Generation Sequencing (NGS), translating complex scientific concepts into clear, user-friendly content. Key Contributions: 1. Wrote SEO website content for NGS solutions, applications, and product pages 2. Created landing pages, FAQs, blog articles, case studies, and product descriptions optimized for search and UX 3. Translated technical NGS and biotech concepts into accessible, engaging web content 4. Collaborated with UX/UI designers, marketers, product managers, and subject matter experts to improve user flow and messaging 5. Implemented SEO best practices including keyword integration, metadata, internal linking, and readability optimization 6. Ensured consistency in brand voice, tone, and visual alignment across website content 7. Delivered content within timelines while incorporating feedback and revisions efficiently This role strengthened my expertise in SEO blog writing, article writing, and website content creation for highly technical industries.