Khadiza

Senior PPC & Google Ads Specialist

Freelance & Remote Projects • Full time

Dec 2021 - Present • 4 yrs 9 mos

Job Responsibilities: => Managed end-to-end Google Ads and Facebook Ads campaigns for eCommerce, local businesses, and service-based companies. => Built and optimized Search, Display, Performance Max, and Remarketing campaigns to maximize ROI. => Conducted in-depth keyword research, competitor analysis, and audience targeting strategies. => Implemented advanced conversion tracking using GA4, Google Tag Manager, Enhanced Conversions, and event tracking. => Performed A/B testing on ad creatives, landing pages, and bidding strategies to improve performance. => Monitored KPIs including CTR, CPC, CPA, ROAS, and conversion rates to ensure consistent growth. => Created detailed monthly performance reports with actionable scaling strategies. Key Achievements: => Managed $500K+ in ad spend across multiple industries. => Increased ROAS by 3x–6x for eCommerce brands through strategic optimization. => Reduced cost-per-lead by up to 40% through smart bidding and audience refinement. => Improved Quality Scores, reducing CPC while increasing ad visibility. => Helped multiple businesses scale from startup stage to profitable growth. Client Insights: => Developed strong understanding of buyer psychology, conversion funnels, and revenue-focused campaign structuring. => Learned to align ad strategy with business profit margins and lifetime customer value. => Strengthened ability to communicate data-driven insights in simple, business-friendly language. => Recognized the importance of transparency, consistent reporting, and long-term scaling strategy.

PPC & Digital Marketing Specialist

Digital Marketing Agency & Client Projects • Full time

Dec 2019 - Dec 2021 • 2 yrs

Job Responsibilities: => Set up and managed Google Ads accounts from scratch for startups and SMEs. => Optimized underperforming campaigns to improve ROI and reduce wasted ad spend. => Integrated Google Analytics, Search Console, and Google My Business for full tracking visibility. => Designed structured campaign frameworks for scalable paid traffic growth. => Supported SEO and SEM strategies to improve organic and paid synergy. => Coordinated with designers and developers to improve landing page conversion rates. Key Achievements: => Successfully launched 100+ PPC campaigns across diverse industries. => Increased conversion rates by 25%+ through data-backed optimization strategies. => Reduced account inefficiencies and improved overall campaign structure. => Improved client retention through measurable and transparent performance tracking. Client Insights: => Gained deep understanding of eCommerce models, lead generation funnels, and local business marketing. => Learned how to align paid traffic strategy with long-term brand growth. => Developed expertise in performance analysis and continuous campaign refinement. => Built strong communication skills while managing international clients.