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Affan M
@affanmediabuyer
Google and meta ads expert for online businesses
Emirati Arabi Uniti
Inglese
Chi sono
Are your current Facebook Ads and Google Ads campaigns draining your budget with low return on ad spend (ROAS)? You need more than just ad management; you need a data-driven strategy. As an expert media buyer with over 10 years of experience, I specialize in architecting high-impact strategies that deliver measurable success for e-commerce, lead generation, and online sales initiatives. My focus is simple: optimize your campaigns for maximum ROAS and scalable growth.
What You Get When We Partner:
10+ Years of Expertise
Data-Driven Strategies
Focus on Scalable Growth
Competenze
Affan M
offline •
Consulta i miei servizi
Social media a pagamento
I will be media buyer for your dtc brand on facebook and instagram
Social media a pagamento
I will facebook and instagram ads campaign for your ecommerce
Portfolio
Esperienza lavorativa
Google and Facebook Ads Lead
The Magician's Table UK • Freelance
Nov 2023 - Present • 2 yrs 6 mos
Led performance marketing and paid media strategy for The Magicians Table, a UK-based e-commerce brand. Responsible for scaling revenue through data-driven advertising across Meta and Google Ads, with a strong focus on profitability, efficiency, and sustainable growth. Key impact: - £1,436,512 in total revenue generated in 365 days - £186,148 in total paid media spend - 7.75x blended ROAS across Facebook, Instagram, and Google Ads - 149% year-over-year growth in total sales - Successfully scaled ad spend while maintaining high efficiency and stable performance Responsibilities & execution: - Planned, launched, and optimized paid media campaigns across Facebook, Instagram, and Google Ads. - Built and managed full-funnel strategies covering cold acquisition, retargeting, and returning customers. - Scaled budgets strategically while protecting ROAS and overall marketing efficiency. - Continuously tested creatives, messaging angles, audiences, and offers to improve performance. - Monitored performance trends and made data-led optimizations to sustain long-term growth. - Collaborated on funnel optimization and customer journey improvements to maximize revenue per user.
Digital Marketing & Performance Marketing Lead
Ding Dong Sim Sum Ltd • Freelance
May 2023 - Present • 3 yrs
Led end-to-end digital marketing and performance marketing for Ding Dong Dim Sum, a UK-based e-commerce food brand specializing in premium frozen dim sum. Responsible for scaling paid media performance, improving profitability, and building a sustainable full-funnel acquisition system across multiple paid channels. Key impact (last 365 days): - £869,132 in total revenue generated - £148,274 total paid media spend - 5.92x blended ROAS across Facebook, Instagram, and Google Ads - £324,071 net profit - 37% net profit margin - 17% MER (Marketing Efficiency Ratio) Responsibilities & execution: - Planned, launched, and optimized paid media campaigns across Facebook, Instagram, and Google Ads. Built and managed full-funnel strategies including cold acquisition, retargeting (viewed content, add-to-cart), and repeat customer campaigns. - Scaled budgets profitably while maintaining strong ROAS and contribution margins. - Led major sales events including Black Friday, Cyber Monday, Halloween, and first-order incentive campaigns. - Optimized creatives, ad copy, offers, and audience structures using performance data and testing frameworks. - Collaborated on product catalog setup, landing experience, and CRO improvements to increase conversion rates and average order value. - Delivered consistent, profitable growth while strengthening the brand’s position in the UK frozen food e-commerce market.
