Affan Usmani

Social Media Marketing and E-Com Manager (Tiktok Shop Lead)

Sajid Textile Industries • Full time

Aug 2025 - Present • 1 yr 3 mos

- Plan, launch, and optimize Meta ad campaigns for maximum ROAS - Manage the e-commerce team across marketing, content, and operations - Monitor sales, conversion rates, and store performance to improve results - Analyze campaign and store data to implement growth strategies - Optimize customer journey and overall shopping experience across platforms - Coordinate content, operations, marketing, promotions, and inventory planning

E-Commerce Manager

Elevate Carts • Full time

Dec 2021 - Sep 2025 • 3 yrs 9 mos

E-Commerce Specialist | TikTok Shop & Shopify I help businesses scale their TikTok Shop and Shopify stores with a strategic focus on sales, visibility, and growth. From hunting trending, high-demand products to creating optimized listings that drive conversions, I ensure your store stands out in a competitive market. My expertise in affiliate marketing and influencer outreach allows me to build impactful partnerships, prioritizing influencers with proven high Gross Merchandise Value (GMV) to maximize ROI. By carefully managing inventory and sample distribution, I ensure every investment contributes to measurable growth and brand impact. If you’re looking for a results-driven professional to optimize your e-commerce operations, increase sales, and grow your brand, I’m ready to help you succeed. Let’s work together to turn your goals into achievements!

Social Media Manager

APE BORN • Part time

Jun 2022 - Dec 2023 • 1 yr 6 mos

Worked as a Social Media Manager at Ape Born Fitness where I managed the company’s social media channels from A to Z, ensuring their online presence was strategic, engaging, and effective. My responsibilities included creating content strategies, maintaining a well-structured content calendar, and optimizing platforms with SEO-friendly content to boost visibility and engagement. I handled customer interactions by promptly responding to comments and messages, fostering trust and loyalty. My work also involved crafting data-driven social media strategies to analyze performance and improve results continually. From content creation to community management, I brought both creativity and strategy to the table. If you’re looking for someone to grow your social presence, build meaningful connections with your audience, and deliver measurable results, I’d love to help you take your business to the next level!