
Afnan
eCommerce Expert specializing in Amazon Walmart eBay and Shopify
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Portfolio
Esperienza lavorativa
Etsy, TikTok Shop & Niche Marketplace Manager
KOOKAÏ • Freelance
Feb 2023 - Present • 3 yrs 6 mos
I managed complete Etsy store setups, creating SEO-rich listings and running effective promotional campaigns to maximize visibility and sales. Additionally, I launched successful TikTok Shop storefronts by leveraging viral content strategies to drive engagement and conversions. Beyond mainstream platforms, I optimized product visibility across niche marketplaces such as Faire, Michaels, and Shop Premium Outlets. To further enhance brand reach and boost sales, I also developed and implemented strategic influencer partnerships.
E-Commerce Account Manager
Ford • Freelance
Jun 2022 - Present • 4 yrs 2 mos
Managed and optimized eCommerce accounts across Amazon, Walmart, eBay, and Shopify, handling complete store operations from setup to daily management. Improved listing visibility through SEO optimization, keyword targeting, and performance analytics. Created and uploaded flat files for large product catalogs ensuring 100% data accuracy. Led product research, pricing strategy, and FBA coordination for consistent growth. Used Helium10, JungleScout, and SellerCentral analytics to track KPIs, monitor conversions, and enhance sales performance. Managed order fulfillment, refunds, and customer communication for top seller ratings. Automated inventory management using SellerCloud and Sellbrite for real-time synchronization. Delivered weekly progress reports with sales, traffic, and ACoS metrics. Strengthened client revenue streams through data-driven insights and process optimization.
PPC Campaign Specialist | Amazon, Meta & Google Ads Expert
Ecomcy • Full time
Feb 2024 - Jul 2026 • 2 yrs 5 mos
Executed and optimized PPC advertising campaigns across Amazon Sponsored Ads, Google Ads, Walmart Connect, and Meta Business Manager. Developed ROI-focused strategies achieving higher conversion rates and lower ACoS across multiple marketplaces. Conducted detailed keyword and audience research to design campaigns that convert clicks into sales. Created ad copy, visuals, and targeting funnels for product awareness and retargeting audiences. Implemented tracking and attribution systems using UTM and Data Studio dashboards. Managed over $200K in ad spend delivering measurable returns for eCommerce clients. Enhanced ROAS and conversion through continuous A/B testing and campaign scaling. Collaborated with clients on sales forecasting, bid adjustments, and competitor benchmarking. Ensured full transparency through weekly performance and optimization reports.