Ahtisham

Head of Amazon Ads Team | The Scalio

Dec 2023 - Present • 2 yrs 7 mos

In my role as Head of the Amazon Ads Team, I direct advertising strategy and lead a talented group of PPC specialists to help e-commerce brands scale on Amazon. I act as the bridge between international clients and our technical execution team. My day-to-day involves looking at the big picture, designing custom ad strategies, auditing accounts, and finding ways to improve profitability while ensuring my team has the tools and workflows they need to execute flawlessly. Key Responsibilities: Overseeing full-lifecycle Amazon Ads management (PPC, Sponsored Products/Brands/Display). Training and supervising team members to maintain strict quality standards. Analyzing complex campaign data to lower ACOS and drive organic ranking. Handling client onboarding, strategy consultation, and monthly performance reporting.

Senior Brand Manager | Bizgrow Consultant

Dec 2021 - Dec 2023 • 2 yrs

Setting up and optimizing Amazon Sponsored Products campaigns for various products, including keyword research and selection and bid management. Testing and experimenting with different ad placements, targeting options, and bid strategies to find the most effective and cost-efficient approaches. Regularly monitoring and adjusting campaigns to ensure they were meeting performance goals and staying within budget. Monitor daily KPIs & Trends (ACOS, TACOS, Spend, CTR, CVR) Screening of competitors on a recurrent basis Analyzing and interpreting data from Amazon Advertising reports to identify trends and opportunities for optimization. Staying up-to-date on industry best practices and new features and tools offered by Amazon Advertising ensures that campaigns are running effectively and efficiently.