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Performance E Commerce Marketing And Ads Consultant
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E-commerce Marketing Lead
Marketing • Full time
Jan 2025 - Present • 1 yr 8 mos
Manage advertising campaigns and marketing strategy across Shopee, Lazada, and TikTok Shop, with a focus on Meta and TikTok Ads. Analyze performance data (ROAS, CAC, conversion rates) to optimize ad spend and improve campaign efficiency. Achieved 20-50% average ROI improvement across managed accounts, including a 65% sales increase for an automotive parts store and 30% ad spend reduction through targeting optimization.