Aman Agarwal

Marketing Manager

Koss Atelier • Freelance

Sep 2024 - Present • 1 yr 8 mos

Marketing Manager – Koss Atelier SEO Strategy | eCommerce Growth | Digital Marketing At Koss Atelier, I led the end-to-end digital marketing strategy to grow the brand’s online presence and drive eCommerce performance in the premium menswear market. My journey started with SEO and organic traffic growth, where I built a strong search foundation for the brand. I conducted in-depth keyword research around men’s suits, tuxedos, and formalwear, optimized product and collection pages, and implemented technical SEO improvements to increase Google visibility. As organic traffic grew, I expanded my role into full eCommerce growth management. I optimized the Shopify store experience, improved product storytelling, and implemented conversion-focused strategies to turn visitors into customers. Key contributions included: • Developing and executing SEO strategies that increased organic traffic and search rankings for high-intent fashion keywords. • Optimizing Shopify product pages, collections, and metadata for better discoverability and conversions. • Managing Facebook and social media marketing, building brand awareness and growing a loyal audience interested in premium suits. • Creating engaging content around how to style suits, tuxedo education, and modern menswear culture. • Analyzing customer behavior and store performance to continuously improve conversion rate and customer journey. • Supporting product marketing for premium suits priced around $499–$1200, positioning Koss Atelier as a modern luxury menswear brand. Through a combination of SEO, content marketing, and eCommerce optimization, I helped shape Koss Atelier’s digital presence and laid the foundation for scalable online growth.

Assistant Manager

Othoba • Full time

Aug 2023 - Present • 2 yrs 9 mos

Assistant Manager – Marketing & eCommerce Othoba.com As an Assistant Manager at Othoba, I worked closely with the marketing and eCommerce teams to improve online sales performance, optimize product visibility, and enhance the customer shopping experience on the platform. My role involved managing digital marketing activities, supporting SEO strategies, and coordinating with different departments to ensure product listings and campaigns performed effectively. Key responsibilities included: • Assisting in SEO optimization for product and category pages to improve organic search visibility. • Managing and optimizing product listings, including titles, descriptions, and keywords for better discoverability. • Supporting digital marketing campaigns and promotional strategies to increase traffic and sales. • Monitoring sales performance, traffic, and customer behavior using analytics tools. • Coordinating with vendors and internal teams to ensure product availability and accurate information. • Helping improve customer experience and conversion rates through better content and product presentation. Through this role, I gained strong experience in eCommerce operations, digital marketing, SEO, and online marketplace management, contributing to the overall growth and efficiency of the platform.