
Akash Sathe
Digital Marketing Strategist
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Esperienza lavorativa
Marketing Executive
Affidea • Full time
Jan 2023 - Feb 2026 • 3 yrs 1 mo
Develop and execute integrated digital marketing strategies to support business growth, enhancing brand engagement in the Irish healthcare sector. Increased social media audience engagement by 5% within the first 30 days by implementing a targeted content strategy. Lead the end-to-end project management of the 'Affidea Click' internal communications app, from conception through to a successful company-wide launch. Manage all website updates and on/off-page SEO strategy, utilising Google Analytics (GA4) to provide actionable insights and performance reports. Planned and created content strategies based on data for Facebook, Instagram, X, and the 'Affidea Click' app. Used Jasper and Canva Magic Studio to simplify production and ensure brand consistency across all digital platforms. Oversaw multi-channel marketing budgets, optimising spend across paid search, social, and content to maximise performance efficiency.
Website and Digital Content Manager
ACE Group • Full time
Aug 2020 - Dec 2022 • 2 yrs 4 mos
Engineered a complete SEO overhaul that improved the company's Google ranking from 18th to a top-3 position in three months, significantly increasing organic traffic and lead generation. Architected and managed targeted Google Ads campaigns, achieving a 10% increase in quarterly sales. Utilised competitor and market analysis to inform digital strategy, contributing to a 5% quarterly sales increase. Designed key marketing collateral for the sales team, including the 2021 product catalogue, using Adobe InDesign and Photoshop.