Alanna A.

Event Producer

Sofar Sounds • Freelance

Oct 2023 - Present • 2 yrs 10 mos

Sofar Sounds is reimagining the live event experience through intimate performances in unique spaces across hundreds of cities worldwide. KEY DELIVERABLES: • Curate events in unique locations; ensure schedule is adhered to, manage ticketing, and set up stage/seating area to create a cozy, intimate atmosphere. • Manage the Sofar Toronto team, ensuring events are fully staffed and team works together effectively. • Handle all venue, musician, and small vendor bookings; deliver exciting and unique experiences while supporting top-tier talent and small local businesses. • Establish business partnerships with high-profile brands to collaborate on unique experiences; current partners include Red Bull Canada and Pabst Canada. • Organize and maintain audio and stage gear; ensure inventory control and gear running processes are followed by staff. • Create content and manage @sofartoronto social media profiles.

Freelance Writer & Designer

Alanna Andersen Freelancing Services • Freelance

Mar 2021 - Present • 5 yrs 5 mos

Alanna Andersen Freelancing Services is a small business assisting an array of international clientele. We specify in editing documents as well as writing blog posts, career portfolios, business communications, YouTube scripts, podcast scripts, website content, speeches, and more. We also provide social media and email digital marketing strategies and design. KEY DELIVERABLES: ・Consult with clients and complete a variety of projects for an array of international clientele, including marketing content writing, editing, proofreading, career portfolios, business communications, social media management, YouTube script writing, speech writing, email marketing campaign design, ad design, etc. ٠ Provide email copy, newsletters, and marketing campaign design using various platforms, including Wix, MailChimp, Campaign Monitor, Brevo, Klaviyo, Zoho, etc. ٠ Deliver SEO digital marketing content for company blogs, website content, social media posts, etc. ٠ Edit and proofread documents for high-profile clients, including Rogers Communications. ٠ Design resumes, CVs, biographies, cover letters, and LinkedIn profiles while aiding in interview techniques. ٠ Assist with social media management and marketing plans (LinkedIn, Instagram, X, Pinterest, Google Business, etc.), including paid ads, product descriptions, etc. ٠ Utilize a variety of platforms, including Google Drive, Microsoft Suite, Adobe Suite, Canva, Fiverr, LinkedIn, Later, Trello, Slack, WordPress, Shopify, HubSpot, and VistaSocial.