Alejandro Sosa
Social Media and Brand Strategist, Content and Campaigns
Competenze
Consulta i miei servizi


Portfolio
Esperienza lavorativa
Social Media Strategy Lead / Brand Manager
Self Employed • Full time
Sep 2025 - Jun 2026 • 9 mos
MUCHO BRAND - Creative & Digital Agency Led social media and communication strategy for brands across FMCG, education, technology, services, automotive and B2B. Developed always-on strategies, campaigns and tactical content plans for brands including Ledesma, Éxito, Gloria, Barein, Burbuxa, Botnify and Del Fino. Managed creative workflows across community management and design teams, defining briefs, content calendars, messaging priorities and strategic direction. Collaborated with paid media teams on campaign objectives, messaging, creative assets and performance optimization. Built performance reports and actionable recommendations, and contributed to brand territories, tone of voice, content pillars and strategic client presentations.
Social Media & Trends Instructor
Inside Studios • Freelance
Nov 2025 - Dec 2025 • 1 mo
INSIDE STUDIOS - Fashion & Marketing Academy Taught social media strategy and digital trends as part of the academy's fashion marketing programs. Developed classes focused on social media strategy, content planning, platform behavior, trends and digital brand communication. Taught advanced Instagram strategy and introduced students to platforms such as YouTube and Pinterest from a strategic and content perspective. Helped students understand how fashion and lifestyle brands can translate positioning, audience insights and communication objectives into relevant social media content.
Head of Social Media & Fashion/Beauty Strategy Lead
Self Employed • Full time
Dec 2024 - Sep 2025 • 9 mos
RESCATISTAS - Creative & Social Media Agency Led social media strategy for fashion, beauty, lifestyle and consumer brands, with a focus on content, campaigns, launches and digital positioning. Managed communication for Juleriaque's fragrance portfolio, including Pepe Jeans Fragrances, Police Fragrances, Women'secret Fragrances and Milton Lloyd, as well as Chamana, Levanzo and SIGMA. Developed platform-specific content strategies for Instagram, TikTok, Pinterest and other channels, adapting messaging to audience, platform and business goals. Led product launches, special activations and content initiatives focused on awareness, brand love, community, traffic and conversion. Managed influencer and creator activations from profile selection and creative briefing to follow-up and performance analysis. Coordinated community management, design and content production teams to ensure strategic consistency and strong execution.