Alex George

Senior Public Relations Strategist & Campaign Coordinator

Music Artist Connection • Full time

Jan 2021 - Dec 2023 • 2 yrs 11 mos

During my tenure as a Senior Public Relations Strategist and Campaign Coordinator at the renowned digital agency Cyber PR, I engineered and executed highly customized, comprehensive organic marketing campaigns for a diverse roster of emerging and established independent musicians. My role focused heavily on building, nurturing, and strategically leveraging a premium, elite network of music tastemakers, top-tier playlist curators, influential music bloggers, independent podcasters, and global radio professionals. I designed tailored electronic press kits (EPKs) and wrote high-converting pitch angles that helped artists cut through the noise of crowded pitch inboxes. I secured major placements on premier indie music blogs, generated multi-platform podcast features, and landed crucial organic playlist spots that served as critical social proof for artists looking to build institutional credibility. Beyond direct media outreach, I coached artists on their digital branding, visual storytelling, and long-term release planning, ensuring their entire digital presence aligned perfectly with their promotional pushes. I organized structured PR timelines that harmonized blog features, radio plays, and social media buzz to create a massive wave of momentum for every single track release. This high-volume agency environment sharpened my tactical communication skills and granted me deep insider knowledge of the exact criteria tastemakers use to select music, allowing me to build a bulletproof promotional network that guarantees genuine artist visibility and lasting career credibility across the global music landscape. In addition to handling direct media outreach, I also routinely analyzed campaign performance metrics to provide clients with comprehensive wrap-up reports, demonstrating clear quantitative growth and establishing solid industry baselines.

Radio Program Manager & Editorial Coordinator

radio.net • Full time

Jan 2017 - Dec 2019 • 2 yrs 11 mos

As the Radio Program Manager and Editorial Coordinator for a growing online radio station, I managed the daily lifecycle of music programming, content curation, and promotional submissions. Working closely within the station's core editorial team, my primary responsibilities centered around scouting, vetting, and curating thousands of track submissions from independent artists globally, ensuring our weekly broadcasts remained highly engaging. I coordinated with content creators, scriptwriters, and audio engineers to build cohesive, high-impact radio blocks that captivated global music listeners. A massive pillar of my role involved developing, managing, and maintaining professional, long-term working relationships with external Radio Directors, mainstream DJs, music tastemakers, and influential bloggers. I successfully pitched underground and emerging talent to high-rotation slots, securing valuable airplay that significantly boosted regional charts and increased station listenership by over forty percent. By closely coordinating with external broadcast networks and local media syndicates, I secured cross-promotional syndication deals that placed our curated radio blocks on larger partner stations. I also oversaw live on-air interview segments, preparing indie talent for live interactions and coordinating media press kits behind the scenes. This role allowed me to master the traditional, interpersonal side of music pitching, developing a sharp ear for tracks that have true hit potential on the airwaves while learning exactly what media gatekeepers look for in a professional pitch. I helped turn a digital streaming station into an influential promotional vehicle where indie records were transformed into highly requested radio staples, establishing a solid blueprint for artist visibility that I still use to maximize organic exposure for my clients today.