
Alex.N
Vietnam Market Localization and SEO Content Specialist, EN to VI Native
Competenze

Consulta i miei servizi


Esperienza lavorativa
Coffee
Full time • 5 yrs 5 mos
Store Manager
Jul 2024 - Mar 2025 • 8 mos
Led store operations at Phuc Long Heritage — the premium tea-experience line of one of Vietnam's most iconic beverage brands. Managed a team of 10-15 staff, oversaw customer experience for upscale and internationally-aware clientele, and coordinated bilingual English-Vietnamese menu, signage, and seasonal campaign materials. Handled brand voice consistency across customer touchpoints, reviewed cross-language customer feedback, and supported corporate marketing on local content adaptation. Developed deep operational understanding of premium consumer brand positioning in the Vietnam market.
Store Manager
Jul 2017 - Apr 2022 • 4 yrs 9 mos
Managed daily operations at Highlands Coffee — Vietnam's leading premium coffee chain. Led a team of 12-18 staff across multiple shifts, handled customer service for both Vietnamese and international guests, and supervised store-level execution of national marketing campaigns. Reviewed and locally adapted promotional materials in both English and Vietnamese, trained staff on brand communication standards, and contributed customer-experience insights to corporate content teams. Built strong cross-cultural communication skills and a working knowledge of Vietnamese consumer marketing at scale.