Alicia P

Founder / Freelance Self-Employed Digital Marketing & Brand Strategy Consultant

Company • Lavoratore autonomo

Dec 2017 - Present • 8 yrs 7 mos

President of the association — since Dec 2017 Self-employed — since Feb 2025 Alicia Perspectives Marketing / Alliance des Nouvelles Perspectives Marignier, France What I focus on: Digital audit and strategy Analysis of positioning, target audiences, competitors, and customer journeys; personas, SWOT analysis, SMART objectives, action prioritization, and a clear marketing strategy. I help clarify the offer, strengthen brand consistency, and build a solid foundation for informed decision-making. Websites and customer experience Creation or redesign of WordPress websites, improvement of website customer experience, optimization of the user journey and conversion funnel. I also work on UX through design tools, information architecture, content, SEO/SEA, and Google Business Profile to increase visibility and performance. Customer acquisition, campaigns, content & digital communications Editorial strategy, web content writing, social media management, editorial calendars, and digital channel management. I help make the offer clearer in both B2B and B2C, increase visibility, convert leads, and build loyalty through content, inbound marketing, newsletters, and paid campaigns such as Meta Ads and search engine advertising, in French, English, and Russian. Professional writing in French, English, and Russian for international and multilingual contexts. Project management & operational support Support for marketing teams, coordination of external providers, priority tracking, reporting, and continuity of day-to-day digital operations: website, social media, and acquisition. I manage projects using both agile and waterfall methods: backlog management, Kanban, Scrum, coordination, testing, and validation. Selected client results: Doubled engagement and +20% impressions — personal branding for a TV host (USA) 40% conversion rate on sales events — coach (Australia) +70% leads in 6 months — personal branding for a psychologist (Italy)

Cheffe de projet digital / marketing digital

Language Fluent • Full time

Mar 2026 - Apr 2026 • 1 mo

Alpine Rainbow · Internship Annecy, Auvergne-Rhône-Alpes, France Mission de fin de formation OpenClassrooms - Conducted a full business audit: analysis of the offer, customer segments, positioning, and regulatory constraints. Competitor analysis, SWOT analysis, SMART objectives, and customer persona development. - Visual identity: created a graphic charter and defined the editorial tone of voice. Developed a social media content strategy for LinkedIn, Facebook, and Instagram. - Audited and corrected the website’s technical SEO. Wrote SEO-optimized content to strengthen digital positioning and B2B visibility. - Optimized visuals for the website, social media, and Google Business profiles. Improved brand consistency and credibility. Strengthened B2B visibility and optimized brand consistency and credibility

Marketing Director / Marketing Expert / Project Management Assistant

Company • Full time

Feb 2005 - Mar 2015 • 10 yrs 1 mo

CANSONIC / Prof-IT Group / X-Com / DELTA-T GROUPE / SERCONS / Enigma Enter / TNS MIC Moscow, Russia · On-site Key responsibilities: development of marketing and branding strategies, team leadership, website development and optimization, creation of visual identities and advertising campaigns, management of digital and e-commerce projects, digital presence and social media management, organization of professional events, market and competitor analysis, creation and management of digital and print content, optimization of internal processes and vendor relations. Impact and results: growth in online sales and customer loyalty, successful rebranding with a significant improvement in brand image, increase in website traffic and new customer acquisition, stronger commercial presence and visibility, and improved internal process efficiency. Selected client results: +27% online sales in 1 year — in-vehicle camera manufacturer (Taiwan) +30% new customers — B2B IT integrator (Russia)