Alishba K

Influencer Marketing Manager

Agency Media • Full time

Feb 2025 - Present • 1 yr 3 mos

Managed end-to-end influencer marketing campaigns across beauty, lifestyle, and food brands, including MINISO, Huda Beauty (KSA), VLCC, Nando’s, SHEIN EUROPE, BATEEL KSA, Wimpy, and Landmark Group. ● Led the MINISO Blind Box pop-up campaign, sourcing and onboarding 200 barter-based influencers. ● Executed VLCC salon treatment campaigns by onboarding 10 influencers and guiding them on UGC-drivencontent aligned with brand goals ● Drove a 189% increase in engagement and generated ~2 million views through influencer-led content. ● Handled influencer sourcing, outreach, onboarding, negotiations, and overall campaign coordination. ● Conducted rate benchmarking, cost analysis, performance insights, influencer contracts and post-campaign reporting to support brand decisions. ● Delivered multiple food brand campaigns (including Nando’s and Wimpy), managing influencer selection and content deliverables for 50 influencers each month. ● Played a key role in the company’s expansion into talent management by conducting 17 influencer onboarding and representation meetings. ● Successfully onboarded and currently manage 5 influencers, handling brand collaborations and deal execution.

Relationship & Marketing Executive

FlashPointLabs • Full time

Jan 2022 - Feb 2024 • 2 yrs 1 mo

Executed end-to-end Influencer Marketing and Social Media Campaigns for 20+ international clients across Instagram, Facebook, TikTok, and emerging creator platforms, driving consistent audience growth, brand awareness, and conversion-focused engagement. Managed global brand partnerships and influencer collaborations with leading companies including Crocs, Oroton, SmilePath, Honest Paws, Chewy, and Levi’s, ensuring seamless execution of KOL (Key Opinion Leader) campaigns, UGC activations, and brand-aligned storytelling strategies. Developed and executed high-performing social media content strategies, including viral UGC concepts, influencer briefs, and short-form video campaigns, using tools like Canva and CapCut, resulting in a 125%+ increase in engagement rates across campaigns. Utilized CRM and marketing automation tools such as Zoho CRM and HubSpot to manage influencer pipelines, track leads, streamline communication workflows, and optimize campaign performance tracking for scalable influencer operations. Led Influencer Marketing & PR Campaigns in the beauty and lifestyle sector, handling end-to-end influencer outreach, negotiation, creative direction, content approval workflows, and performance reporting, achieving an average of 12K+ organic views per campaign through UGC-driven distribution. Conducted global influencer sourcing and KOL outreach across USA, UK, Australia, UAE, and GCC markets, managing collaborations with nano, micro, and macro influencers, including product seeding campaigns and brand gifting strategies to maximize organic reach. Executed Affiliate Marketing and Performance-Based Influencer Campaigns for brands such as Chewy and Levi’s, driving measurable click-through conversions, coupon-based sales, and ROI-focused engagement through influencer partnerships. Managed PR packaging and influencer gifting campaigns, ensuring strategic product distribution to UGC creators, lifestyle influencers, and content creators, enhancing brand visibi