Alex Clark

UX/UI Designer

Vodafone Nederland

Jun 2021 - Jul 2025 • 4 yrs 1 mo

Designed and implemented user-centric digital solutions for telecommunications services, enhancing customer engagement across multiple touchpoints. Led the UX strategy for mobile and web applications serving millions of users across the Netherlands. Collaborated with product managers and developers to create seamless experiences that improved customer satisfaction scores by 35%. Conducted extensive user research and A/B testing to optimize conversion funnels and reduce customer churn. Championed accessibility standards and inclusive design principles across all digital products.

SR UX Designer

Total e Integrated • Freelance

Mar 2018 - Aug 2020 • 2 yrs 5 mos

Specialized in designing seamless omnichannel retail experiences that bridged digital and physical touchpoints. Led comprehensive user research initiatives to understand customer behavior patterns and pain points across multiple retail environments. Delivered strategic UX solutions that enhanced customer engagement, optimized operational workflows, and increased overall satisfaction scores. Created innovative design systems that ensured consistency across all customer interaction channels.

SR UX Designer

c-pay

Feb 2016 - Apr 2019 • 3 yrs 2 mos

Led the complete redesign of the C-Pay payment dashboard, transforming user experience through data-driven design methodology. Conducted extensive user testing and research to identify pain points, resulting in a 40% improvement in conversion rates and significantly enhanced usability metrics. Collaborated with cross-functional teams to implement iterative design improvements based on user feedback and analytics.