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Allison R
@allie_robbe
Director, CrossChannel Planning
Stati Uniti
Inglese
Chi sono
I am a Director of Cross-Channel Planning with extensive experience in media buying, strategy, and team management. Throughout my career at agencies like Beauty Co-Lab and Union, I have specialized in paid social, programmatic, and cross-channel media planning for diverse clients. I pride myself on using data analytics and consumer insights to maximize profitability and brand growth.
Competenze
Allison R
offline •
Tempo di risposta medio: 1 ora
Consulta i miei servizi
Social media a pagamento
I will run all paid social campaigns seamlessly while providing testing opportunities
Esperienza lavorativa
DIRECTOR, CROSS CHANNEL PLANNING
Omnicom Media
Jan 2024 - Present • 2 yrs 10 mos
- Develop comprehensive media strategies that effectively utilize a $100 million budget, optimizing traditional and digital channel investment to drive brand visibility and consumer engagement - Conducted comprehensive market research to identify untapped audience segments to inform 2025 strategy development and drive incremental growth - Facilitate effective communication between clients and internal teams, acting as the primary point of contact - Improve relationships with investment teams, ensuring a seamless transition from planning to activation
Union
Full time • 3 yrs
Associate Media Director
May 2022 - Dec 2023 • 1 yr 7 mos
Led media department efforts as Associate Media Director. Oversaw high-level strategy, budget allocation, and team management to ensure successful delivery of multi-channel advertising campaigns for various clients.
Paid Social & Programmatic Supervisor
Nov 2020 - Apr 2022 • 1 yr 5 mos
Supervised paid social and programmatic advertising workstreams. Managed execution and optimization of digital media buys, ensuring performance targets were met through data-driven decision making and platform expertise.
