Shabbir

Facebook Ads Specialist / Meta Ads Manager

Locale • Full time

Mar 2026 - Present • 5 mos

Managing Meta Ads (Facebook & Instagram) for New Closet Today, a closet design and home organization business, focusing on lead generation and conversion tracking. Key responsibilities: ✅ Campaign strategy & setup for Lead Generation (Calendly bookings & Instant Form leads) ✅ Conversion tracking setup for website scheduling and form submissions ✅ A/B testing ad creatives, audiences & placements ✅ Budget optimization to improve cost per result (Website schedule, Leads) ✅ Ongoing performance monitoring & campaign recommendations implementation ✅ Traffic campaign management for landing page views Achievements: 📈 Generating consistent leads via Calendly booking & Instant Form campaigns 📉 Optimized cost per result across active campaigns

Web Analytics and Google ads

Names • Full time

Mar 2025 - Present • 1 yr 5 mos

Managing full-funnel digital marketing and data infrastructure for an automotive electronics retailer. I focus on connecting Google Ads performance directly to bottom-line revenue through advanced tracking. Google Ads Management: Scaled Search and Shopping campaigns by optimizing for high-intent keywords like specific car models and audio brands. Data Integrity: Implemented Google Tag Manager to track complex user actions, including 'Add to Cart' and dealer inquiries. Conversion Optimization: Used Google Optimize to A/B test landing pages, leading to a measurable increase in checkout completion rates.

Google ads conversion tracking, fixing inactive issues

ConvertKit • Freelance

Apr 2026 - Apr 2026 • 0 mos

I've fully set up tracking 🙂 ✅ Google Tag Manager is correctly configured ✅ GA4 (Google Analytics 4) is set up and tracking correctly ✅ Google Ads Conversion Tracking is implemented and working perfectly Everything on the Google side is now running correctly and ready to go.