Imran Khan Ik

Senior Amazon Advertising Specialist

Fiverr • Full time

Nov 2019 - Present • 6 yrs 9 mos

Senior Amazon Advertising & Performance Marketing Specialist managing end-to-end PPC strategy and execution for private label brands, agencies, and aggregators across US, UK, EU, CA, and AU marketplaces. What I Do: - Amazon PPC Management - Sponsored Products, Sponsored Brands, Sponsored Display - Campaign audits, restructuring, and bid optimization - ACOS reduction and TACoS optimization for profitability - Keyword research, search term harvesting, negative keyword management - Product launch PPC strategy and organic ranking support - Competitor analysis and keyword gap exploitation - Amazon FBA advertising and brand scaling - Weekly and monthly performance reporting with clear insights ✅Key Achievements: Scaled private label brands from $2.5M to $30M/year revenue Reduced ACOS from 40%+ to sub-20% on multiple accounts Achieved TACoS below 7% consistently for health and wellness brands Managed $20M+ in Amazon ad spend across portfolios Senior PPC roles at Thrasio and Benitago - largest Amazon aggregators globally Experience with agencies like Ad Advance, ARMR, Page.One, eShopportunity, Cartology, Adverio Categories Managed: Supplements, Health & Wellness, Home & Kitchen, Beauty & Personal Care, Baby & Child Products, Jewelry & Accessories, Consumer Electronics, Food & Consumables Tools & Platforms: Amazon Seller Central, Amazon Ads Console, Amazon Brand Analytics, Helium 10, Jungle Scout, Data Dive, Sellerboard, Scale Insights, Teikametrics, Keepa, Google Sheets, Excel Client Types: Private label sellers, Amazon aggregators, e-commerce agencies, 6-7 figure Amazon brands