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Allison C.
@amcrochet3
Culture and Media Writer, Researcher
Stati Uniti
Inglese, Francese
Chi sono
Culture/media writer and researcher leveraging two master's degrees and 3+ years of professional digital marketing experience.
I hold an M.S. in Digital Media from the Georgia Institute of Technology and an M.A. in Film Theory from the Savannah College of Art & Design (SCAD). My work primarily draws on interdisciplinary perspectives in media studies, cultural criticism, visual culture, and contemporary society.
Currently offering cultural essays, media criticism, film and television analysis, research briefs, and long-form articles/blog posts.
Allison C.
offline •
Consulta i miei servizi
Articoli e blog post
I will write editorial articles on culture, arts, and media
Esperienza lavorativa
Social Media Marketing Manager
Realtor.com
Jul 2026 - Present • 3 mos
• Publish news and insights content across six social platforms, shaping story selection, copy, CTAs, and platform execution. • Increased Instagram content views by 150% among followers through editorial carousel posts spotlighting Realtor.com's Unique Homes and Celebrity Real Estate categories. • Reviewed 800+ short-form videos and selected 300 for an emerging in-app content initiative, evaluating quality, relevance, and audience fit. • Analyze organic social performance data to identify content trends and growth opportunities. • Conduct content moderation and QA across editorial and video workflows, flagging brand, accuracy, and formatting issues before publication.
Social Media & Influencer Marketing Manager
SmartSites
Apr 2025 - May 2026 • 1 yr 1 mo
• Managed 8+ clients simultaneously and $110k+ in billables, overseeing invoicing, reporting, and campaign budgeting to ensure profitability and accuracy. • Secured a new client partnership, contributing to agency revenue growth and expanding the social media service portfolio. • Led client kickoff and strategy calls, translating business goals into actionable social and digital strategies tailored to each client's industry and target audience. • Created detailed content planners and campaign calendars, aligning creative assets and posting schedules to achieve measurable KPI targets. • Delegated and oversaw tasks for design, content, and inbound marketing teams, maintaining on-time delivery and a consistent brand voice across all platforms. • Directed influencer marketing campaigns from talent scouting to performance tracking, leveraging Lionize and Upfluence to identify creators with aligned with client brand goals. • Served as the liaison between clients and creators, handling communications, contracts, deliverables, and influencer campaign budgets to maximize ROI. • Delivered monthly marketing performance reports, analyzed engagement metrics, and streamlined internal workflows by implementing task management systems for content approval and delivery. • Conducted social media audits for prospective clients and presented strategic recommendations during sales pitches.
Social Media Marketing Specialist
Glass Slipper Media
Aug 2024 - Apr 2025 • 8 mos
• Spearheaded social media engagement for multiple clients in various industries across 5+ platforms (Instagram, Facebook, TikTok, LinkedIn, Twitter). • Organically grew an automotive client's Instagram following by 253.1% and Facebook followers by 29.5% in six months through strategic engagement tactics. • Increased a travel/lifestyle client’s TikTok followers by over 50% in two months through targeted engagement. • Grew a real estate client’s Instagram following by 25.4% in three months through organic engagement. • Developed and executed outreach campaigns targeting partners and influencers to amplify clients’ digital presence. • Assisted with social media performance reports and post-mortems, delivering actionable insights to refine strategies and improve ROI. • Engaged in light client communication, addressing inquiries and ensuring smooth collaboration. • Handled bookkeeping tasks, including tracking and sending client invoices to maintain accurate financial records.
