Muhammad Ali

Senior Lead TikTok Shop Strategist

Incrementum Digital • Full time

Nov 2025 - Present • 6 mos

Worked with a performance-driven eCommerce growth agency supporting brands across TikTok Shop and other marketplaces. Built launch-to-scale TikTok Shop systems focused on conversions and revenue growth. Collaborated with strategy, media, creative, and operations teams to help brands turn shopper intent into measurable sales. Provided creator strategy, content optimization, and marketplace expansion support for scaling brands.

TikTok Shop Brand & Strategy Manager

XSolver • Full time

Jan 2023 - Present • 3 yrs 4 mos

Led end-to-end TikTok Shop strategy and execution for brands across the UK, US, and EU, helping them scale from launch to consistent high-revenue months. Managed complete TikTok Shop operations including product research, optimized listings, UGC campaigns, creator and affiliate onboarding, Spark Ads, and performance tracking. Built scalable growth systems, SOPs, and dashboards to ensure consistent performance and long-term results. Scaled 10+ brands from $0 to $50K–$300K/month GMV and generated $3.5M+ in total sales across multiple regions.

Chief Operating Officer – Ecommerce

Ecomepact • Full time

Dec 2021 - Dec 2023 • 2 yrs

Led day-to-day operations across TikTok Shop, Shopify, and Etsy for multiple active eCommerce brands. Directed cross-functional teams across product research, creatives, fulfillment, and support. Built company-wide SOPs, growth frameworks, and performance dashboards to improve efficiency and scalability. Played a key role in scaling brands to $100K–$500K+ GMV milestones through structured execution.