Ammar Ali

Meta Ads Expert | Facebook Ads Manager | Instagram Promotion Specialist

Urban Roosters • Freelance

Apr 2023 - Present • 3 yrs 6 mos

Worked as a Meta Ads Expert and Facebook Ads Manager for a UK-based eCommerce food & restaurant brand, managing performance-driven Facebook Ads and Instagram Ads campaigns to increase online orders, table bookings, and brand visibility. Planned and executed Meta Ads strategies for food delivery and restaurant services, including Instagram promotion, Instagram marketing, and Instagram engagement campaigns targeting local and nationwide UK audiences. Designed high-performing Facebook ad creatives, Instagram ad creatives, Facebook ad images, and ad designs focused on menu highlights, offers, and seasonal promotions. Handled audience targeting, location-based ads, retargeting campaigns, and lookalike audiences to attract repeat customers and new buyers. Optimized ads using sales copywriting and Facebook copywriting to improve CTR, engagement, and conversion rates. Managed full campaign development, daily optimization, scaling profitable ads, and budget control inside Facebook Ads Manager. Improved Instagram growth, boosted food brand awareness, and increased eCommerce sales and restaurant orders through conversion-focused Meta ads funnels. Delivered measurable results using data-driven Facebook ads strategy, creative optimization, content optimization, and ROAS-focused scaling, helping the restaurant and eCommerce brand grow consistently in the competitive UK food market.

Meta Ads Expert | Facebook Ads Manager | Instagram Promotion Specialist

Food Network • Freelance

Jan 2021 - Present • 5 yrs 9 mos

Worked as a Meta Ads Expert and Facebook Ads Manager for a UK-based food brand, managing end-to-end Facebook Ads and Instagram Ads campaigns focused on sales growth, brand awareness, and customer acquisition. Planned and executed high-converting Meta Ads strategies for food products, including Instagram promotion, Instagram marketing, and Instagram engagement campaigns targeting the UK audience. Created compelling Facebook ad creatives, Instagram ad creatives, Facebook ad images, and ad designs optimized for conversions. Handled audience research, interest targeting, lookalike audiences, retargeting campaigns, and A/B testing to improve ROAS and reduce cost per purchase. Optimized ad copy using sales copywriting and Facebook copywriting techniques to drive higher CTR and engagement. Managed complete campaign development, daily performance monitoring, scaling winning ads, and budget optimization across Facebook Ads Manager. Improved Instagram growth, boosted post reach through paid promotions, and increased online food orders using Instagram ads and Meta ads funnels. Delivered consistent results through data-driven Facebook ads strategy, creative optimization, content optimization, and conversion-focused ad creatives, helping the brand scale profitably in the competitive UK food market.

Meta Ads Expert | Facebook Ads Manager | Instagram Promotion Specialist

Intel • Freelance

Apr 2020 - Present • 6 yrs 6 mos

I help brands scale using Facebook Ads, Instagram Ads, Instagram Promotions, and Meta Ads Management with a data-driven, ROI-focused strategy. From ad creatives, audience targeting, A/B testing, funnel optimization, and retargeting, I manage everything to maximize conversions and lower ad costs. 💡 My goal is simple: Boost your sales, grow your Instagram, and scale your business profitably. Planned, launched, and optimized Facebook Ads & Instagram Ads campaigns for eCommerce, local businesses, and service-based brands Managed Meta Ads accounts with a strong focus on ROAS, CPA, CTR, and conversions Created high-converting ad creatives, Facebook ad images, Instagram ad creatives, and scroll-stopping copy Expertise in Instagram promotion, Instagram growth, Instagram engagement, and audience targeting Designed sales funnels, lead generation campaigns, retargeting & lookalike audiences Provided Facebook Ads design, ad creative strategy, and ad campaign optimization Improved brand visibility, brand awareness, and consistent sales growth through paid ads.